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Latest Thoughts…

My Sydney Boat prepares for Tourism re-opening

After almost 2 years of hardship, uncertainty, and perseverance felt across the Tourism industry, there is nothing more satisfying thanRead More

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Yuan Coin needs a marketing story

The PBOC has been experimenting with Yuan Coin, a new, yet undefined form of digital currency with trials running inRead More

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Why you need a strong business partner in China

With China being Australia’s largest trading partner, there is a high probability that your business is somehow linked to theRead More

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A Future world leader or flickering flame?

China’s meteoric rise to an economic powerhouse is undeniable, however, doubts are emerging about the longevity of this rise. TheRead More

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Why Korea should be on your roadmap

The Republic of Korea has become not only an important economic player in Asia but also a growing and complementaryRead More

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Diverse export opportunities to Japan

The relationship between Japan and Australia has continued to grow closer over the past couple of decades. Currently, Australia’s exportsRead More

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Korea’s struggle with fertility rates

South Korea is known for many things, strong corporations, like Samsung, Hyundai, and LG Electronics. Tensions with its neighbor toRead More

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9 Japanese business meeting tips to ensure success

Asia is the largest and most diverse region in the world and is home to over two-thirds of the world’sRead More

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Japan’s ageing population shows storm clouds on the horizon

Japan and its economy have been a pillar in not only Asia but also a foundation of the trans-pacific partnership.Read More

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Amazon bridges the gap between local experiences, retail, and e-commerce

There’s no doubt Amazon is a beast when it comes to e-commerce marketplaces, but with this latest announcement, it reallyRead More

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Newspapers make a comeback in Hong Kong

The Independent Apply Daily is making a significant comeback in Hong Kong, supported by a substancial increase in advertising fromRead More

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The Personal Branding Flywheel: Create the life you desire

The Personal Branding Flywheel Course is now live on Udemy! This is an interactive online learning experience to help youRead More

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Why do I need a Keyword Strategy?

Most Digital Marketers will embark on the mission of writing a keyword strategy when they’re about to launch a campaign.Read More

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Indonesia; our unknown neighbour

This week marks the launch of a free-trade agreement between Australia and Indonesia. Yet, Australians know very little of ourRead More

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Less convenience in the Future of Travel & Tourism

A handful of well informed forecasts on the future of Travel & Tourism from some of the industry’s leading CEOs.Read More

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Heeding China’s Travel warning with a back-to-local marketing approach

Given the recent souring of the relationship between Australia and China it should not come as a surprise that theRead More

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A return to local travel

We’re all talking about short trips close to home once restrictions are lifted. But not all countries will benefit equally.Read More

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Paused your digital marketing campaigns? Here are 3 things you might be missing out on…

If you’re not conducting some form of Digital Marketing right now you may be missing out on a unique opportunity…Read More

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Part 3: What will the Cruise Industry look like post COVID-19?

As international travel has slowed and flights continue to reduce much focus has been on International airlines and their financialRead More

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Turning cancelations into future bookings

It’s a horrible feeling for our tourism partners, canceling bookings and turning away customers, especially when future cashflow is soRead More

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5 leading indicators to show what is happening to our Tourism Industry

6 min read Following the 24-hour news cycle these days, is not only depressing, but it can also be aRead More

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Episode 5: Scale your tourism business… RAPIDLY

These are challenging times… So we’re sharing some of our ideas to help you prepare and re-grow your business quickly!Read More

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Episode 4: Why Asian Travellers?

Did you know that travellers from Asia spend 1.6x more than travellers from elsewhere?! An interview with Asia Advisory FounderRead More

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Episode 3: Three tips to help your business STAND OUT

In this episode Asia Advisory Founder & CEO, Adam O’Neill and Haymarket HQ General Manager, Duco van Breemen are backRead More

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Episode 2: What does Asia Advisory do?

An interview with Asia Advisory Founder & CEO, Adam O’Neill and Haymarket HQ General Manager, Duco van Breeman on theRead More

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Export Market Development Grant

This is an Australian Federal Government Grant to help Australian businesses with their marketing and business development overseas. The EMDGRead More

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Understanding Australia’s Tourism Recovery Package

Tourism is our 3rd largest export after Iron Ore & Coal and employs 1 in 13 Australians. Suffering a fallRead More

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About Asia Advisory

What does Asia Advisory do? An interview with Asia Advisory Founder & CEO, Adam O’Neill https://www.linkedin.com/in/adammarkoneill and Haymarket HQ GeneralRead More

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Why is Tourism so important to the Australian Economy?

The first episode in our new Tourism Series. We created this series to help improve Australian’s awareness of the roleRead More

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Killer Content Marketing saved my failing startup

Coming to the end of our first year of business, and man has it been a roller coaster! Building aRead More

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International Visitors In Australia

By March 2019, the number of international visitors in Australia is 8.5 million, 3% higher than last year. As for theRead More

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Asia is the future of Australia’s inbound tourism, not just China

Tourism Australia MD & CEO John O’Sullivan has one key theme throughout his keynote and panel discussions: While China isRead More

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ASIA PACIFIC: Regional Tourism Trends

Are you interested in the Asia Pacific tourism market? Asia Pacific recorded 324 million tourist arrivals in 2017, close to aRead More

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Chinese tourists: Dispelling the myths

Some companies think they are familiar enough with Chinese customers, however, this report from McKinsey & Company points that there are stillRead More

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How China’s largest online travel agency connects the world

Online Travel Websites in China such as ????Ctrip offer a new breed of inspiration, research and booking options, bringing much more powerRead More

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Are you ready to engage with the Chinese market?

Most of our clients are keen to get ready for the Chinese market because visitors from China are increasing dramaticallyRead More

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Asia Advisory Clarity Story

Since 2008, Adam O’Neill has been working to connect International and Asian businesses from LG Electronics, RedBull, Rolex, Unilever and Tourism Australia.Read More

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Digital Payments for Australian Tourism Providers

The third workshop of Asia Insights Series was held by Asialink Business, Australian Tourism Export Council, City of Sydney, whichRead More

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Tourism contributes $57.3Bn to the Australian economy

The latest numbers from Tourism Research Australia shows a 7% growth in spending. Tourism is Australia’s largest services export, accountingRead More

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Selling Australian Tourism Experiences to Asia

Selling Australian Tourism Experiences to Asia A couple of weeks ago we had a conversation with Terry Hilsberg about our business planRead More

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Chinese Payment Systems & Tourism

A number of clients struggle with this, particularly those tourism experiences without a physical shop front. Research from Tourism ResearchRead More

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Asia Advisory in final round pitch for China Canvas Challenge

Asia Advisory has made the Top 8 companies from a pool of 400 entries to pitch on Friday 12th AprilRead More

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Tailoring Products and Services for Chinese Travellers

We are only starting to see the beginning of Chinese Tourism in Australia. There are 50 million Chinese Tourists travellingRead More

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If the media keep calling North Korea names, it will only prolong the conflict.

“Hermit Kingdom” “a military threat” and “Rocket-Man” are all terms Western Media have headlined as labels for North Korea andRead More

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The Struggle to reform China’s Economy

The struggle to reform China’s Economy Mr Xi and the Chinese leaders promised a ‘great rejuvenation’ but as the effectsRead More

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Friends don’t let friends become Billionaires in China

Friends don’t let friends become Billionaires in China! According to the China Daily, a Billionaire dies in China approximately everyRead More

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Visitors to Japan hit the record high in 2018 but forgo shopping sprees

Tourism competition is heating up across Asia and it’s not just because of geopolitics. Japan had a record high ofRead More

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Ladies in Red make a Bull Case for Vietnam

The next US-North Korea meeting is scheduled to take place in Vietnam. Not only has it piqued our interest butRead More

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Australia-China Relations Institute

Australia-China Relations Institute, University of Technology Sydney Emerging Leaders Forum Strong insights from Murray Hurps on the Entrepreneurship opportunities forRead More

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The World’s Largest Migration

Chinese / Lunar New Year is the World’s Largest Annual Human Migration!! Once every 12 months, the world’s largest humanRead More

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The Avoidable War: Reflections on U.S.-China Relations and the End of Strategic Engagement

The Asia Society has released a series of 6 talks from former Australian Prime Minister Kevin Rudd.  The transition we are experiencing movingRead More

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No Lull for Luxury

Plenty of talk out of Davos about “Slowbalisation”, markets are volatile, China is slowing, Nationalism is running wild, uncertainty itRead More

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Friends don’t let friends become Billionaires in China!

According to the China Daily, a Billionaire dies in #china approximately every 40 days. Which means that if you’re planningRead More

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Vietnam is ready for the fight!!

Vietnam is ready for the opportunity!! With an export economy which is double the size of its GDP, Vietnam wasRead More

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Ladies in Red make a Bull case for Vietnam

The next US-North Korea meeting is scheduled to take place in Vietnam. Not only has it piqued our interest butRead More

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Ghosting at work

In Japan, there is a lot of negative emotion associated with leaving and changing jobs. Particularly the shame of quittingRead More

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Korean tourists; The underestimated wanderers of Asia

Evolutions in the Korean Travel Market 2018 presented some interesting evolutions in the outbound Korean Tourism Industry. Korean Tourists areRead More

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Trust in times of uncertainty

Future Focus 2019 from iProspect takes a look at Trust – something we don’t think about enough these days, however,Read More

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Why Australia needs to be an energy superpower

Australia is blessed with abundant conditions to become the world’s next renewable energy superpower (haha, pardon the pun). Our wideRead More

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A falling Aussie Dollar won’t hurt our Wanderlust

There’s a flipside to a falling Australian Dollar and political uncertainty in the US, it helps make Australia look moreRead More

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Asia’s best cities to live in

Happy New Year!! This time of year is usually filled with contemplative thoughts, reflecting on the year that has passedRead More

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part 1 – inside Korea’s startup ecosystem

Earlier in the year, an article piqued my interest at the volume of government investment going into the Korean startupRead More

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Part 2 – Navigating the best Startup Hubs and Incubators in Korea

Seoul Startup Hub  Features: Central Seoul Location, Good Transport, Foreigner Friendly, Multiple support companies in-house, Seoul Market Access Program, 3DRead More

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The failure that didn’t fail

A deep look into the rise of China, touching on cultural, political and economic insights into what has led theRead More

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Dreams in Asia

Inspiration – so many cities, many emotions!

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Seoul Startup Hub – Induction Program

Day One of the International Induction program at Seoul Startup Hub. The operation is just over 18 months old butRead More

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The Chinese century is well under way

There is a risk of just talking about China all the time but this infographic has got us standing up,Read More

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What the world can learn from Australia

The Wonder from Down Under: Australia has a lot to be proud of, according to The Economist it may beRead More

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The 5 Trends Shaping the Future of Work

What happens when nationality no longer applies?? With the 4th Industrial revolution, remote and mobile-based teams from multiple countries areRead More

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Seeing through Kim Jong-un’s K-pop sign

This image is more than just a gesture…, it’s about building trust between the two Koreas. Some interesting insights toRead More

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S. Korea ranks 15th in global competitiveness

Korea has improved two places in the @WorldEconomicForum International Competitiveness report to 15th in the world, one place behind Australia.Read More

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Australian Universities and China

International education is now a $32 billion export industry for Australia, it’s our third largest export industry and our singleRead More

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How tech firms can take on SE Asia?

Startups today are no longer constrained by geographical boundaries. You can launch a product or service literally anywhere in theRead More

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Korea – Earth’s Hidden Wilderness

  The Peninsular is 700 miles long and 150 miles wide it has 5,000 miles of coastline. A place whereRead More

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What makes BabyShark so successful in the global market?

  South Korea’s BabyShark has surpassed 1.6 billion views on YouTube. They were recently featured on The Ellen Show andRead More

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Japan’s Beef Industry Is In Crisis

A subject close to our hearts, Wagyu Beef. Japan’s Beef exports this year will surpass 20 Billion Yen, nearly doubleRead More

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Masayoshi Son – Softbank’s $100 Billion Vision Fund

Masayoshi Son founded SoftBank Group in 1981 and comes from humble beginnings. Growing up on the southern Japanese island ofRead More

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Why Are China’s Richest Are Flocking To Australia?

Why are China’s richest are flocking to Australia? Here’s a secret, it’s not for the Kangaroos and Koalas. The ultra-wealthyRead More

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Chinese Travellers Are Changing The World

Chinese Travellers are changing the world, but perhaps at the same time, they are also changing China? Not only inRead More

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China’s Success In Regaining A World Leadership Position By 2030

Great talk on China challenges/opportunity from Daniel Street, Senior Strategist for the private-sector arm of the World Bank Group, InternationalRead More

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Walking the Tightrope: Calling on a new approach to diplomacy between Australia and China

China has been a strong economic partner of Australia for decades, predominantly as Australia’s largest export trading partner, with tradeRead More

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