Yuan Coin needs a marketing story
The PBOC has been experimenting with Yuan Coin, a new, yet undefined form of digital currency with trials running inRead More
Leave a commentWhy you need a strong business partner in China
With China being Australia’s largest trading partner, there is a high probability that your business is somehow linked to theRead More
Leave a commentA Future world leader or flickering flame?
China’s meteoric rise to an economic powerhouse is undeniable, however, doubts are emerging about the longevity of this rise. TheRead More
Leave a commentWhy Korea should be on your roadmap
The Republic of Korea has become not only an important economic player in Asia but also a growing and complementaryRead More
Leave a commentDiverse export opportunities to Japan
The relationship between Japan and Australia has continued to grow closer over the past couple of decades. Currently, Australia’s exportsRead More
Leave a commentKorea’s struggle with fertility rates
South Korea is known for many things, strong corporations, like Samsung, Hyundai, and LG Electronics. Tensions with its neighbor toRead More
Leave a comment9 Japanese business meeting tips to ensure success
Asia is the largest and most diverse region in the world and is home to over two-thirds of the world’sRead More
Leave a commentJapan’s ageing population shows storm clouds on the horizon
Japan and its economy have been a pillar in not only Asia but also a foundation of the trans-pacific partnership.Read More
Leave a commentAmazon bridges the gap between local experiences, retail, and e-commerce
There’s no doubt Amazon is a beast when it comes to e-commerce marketplaces, but with this latest announcement, it reallyRead More
Leave a commentNewspapers make a comeback in Hong Kong
The Independent Apply Daily is making a significant comeback in Hong Kong, supported by a substancial increase in advertising fromRead More
Leave a commentThe Personal Branding Flywheel: Create the life you desire
The Personal Branding Flywheel Course is now live on Udemy! This is an interactive online learning experience to help youRead More
Leave a commentWhy do I need a Keyword Strategy?
Most Digital Marketers will embark on the mission of writing a keyword strategy when they’re about to launch a campaign.Read More
Leave a commentIndonesia; our unknown neighbour
This week marks the launch of a free-trade agreement between Australia and Indonesia. Yet, Australians know very little of ourRead More
Leave a commentLess convenience in the Future of Travel & Tourism
A handful of well informed forecasts on the future of Travel & Tourism from some of the industry’s leading CEOs.Read More
Leave a commentHeeding China’s Travel warning with a back-to-local marketing approach
Given the recent souring of the relationship between Australia and China it should not come as a surprise that theRead More
Leave a commentA return to local travel
We’re all talking about short trips close to home once restrictions are lifted. But not all countries will benefit equally.Read More
Leave a commentPaused your digital marketing campaigns? Here are 3 things you might be missing out on…
If you’re not conducting some form of Digital Marketing right now you may be missing out on a unique opportunity…Read More
1 responsePart 3: What will the Cruise Industry look like post COVID-19?
As international travel has slowed and flights continue to reduce much focus has been on International airlines and their financialRead More
Leave a commentTurning cancelations into future bookings
It’s a horrible feeling for our tourism partners, canceling bookings and turning away customers, especially when future cashflow is soRead More
Leave a comment5 leading indicators to show what is happening to our Tourism Industry
6 min read Following the 24-hour news cycle these days, is not only depressing, but it can also be aRead More
Leave a commentEpisode 5: Scale your tourism business… RAPIDLY
These are challenging times… So we’re sharing some of our ideas to help you prepare and re-grow your business quickly!Read More
Leave a commentEpisode 4: Why Asian Travellers?
Did you know that travellers from Asia spend 1.6x more than travellers from elsewhere?! An interview with Asia Advisory FounderRead More
Leave a commentEpisode 3: Three tips to help your business STAND OUT
In this episode Asia Advisory Founder & CEO, Adam O’Neill and Haymarket HQ General Manager, Duco van Breemen are backRead More
Leave a commentEpisode 2: What does Asia Advisory do?
An interview with Asia Advisory Founder & CEO, Adam O’Neill and Haymarket HQ General Manager, Duco van Breeman on theRead More
Leave a commentExport Market Development Grant
This is an Australian Federal Government Grant to help Australian businesses with their marketing and business development overseas. The EMDGRead More
Leave a commentUnderstanding Australia’s Tourism Recovery Package
Tourism is our 3rd largest export after Iron Ore & Coal and employs 1 in 13 Australians. Suffering a fallRead More
Leave a commentAbout Asia Advisory
What does Asia Advisory do? An interview with Asia Advisory Founder & CEO, Adam O’Neill https://www.linkedin.com/in/adammarkoneill and Haymarket HQ GeneralRead More
Leave a commentWhy is Tourism so important to the Australian Economy?
The first episode in our new Tourism Series. We created this series to help improve Australian’s awareness of the roleRead More
Leave a commentKiller Content Marketing saved my failing startup
Coming to the end of our first year of business, and man has it been a roller coaster! Building aRead More
Leave a commentInternational Visitors In Australia
By March 2019, the number of international visitors in Australia is 8.5 million, 3% higher than last year. As for theRead More
Leave a commentAsia is the future of Australia’s inbound tourism, not just China
Tourism Australia MD & CEO John O’Sullivan has one key theme throughout his keynote and panel discussions: While China isRead More
Leave a commentASIA PACIFIC: Regional Tourism Trends
Are you interested in the Asia Pacific tourism market? Asia Pacific recorded 324 million tourist arrivals in 2017, close to aRead More
Leave a commentChinese tourists: Dispelling the myths
Some companies think they are familiar enough with Chinese customers, however, this report from McKinsey & Company points that there are stillRead More
Leave a commentHow China’s largest online travel agency connects the world
Online Travel Websites in China such as ????Ctrip offer a new breed of inspiration, research and booking options, bringing much more powerRead More
Leave a commentAre you ready to engage with the Chinese market?
Most of our clients are keen to get ready for the Chinese market because visitors from China are increasing dramaticallyRead More
Leave a commentAsia Advisory Clarity Story
Since 2008, Adam O’Neill has been working to connect International and Asian businesses from LG Electronics, RedBull, Rolex, Unilever and Tourism Australia.Read More
Leave a commentDigital Payments for Australian Tourism Providers
The third workshop of Asia Insights Series was held by Asialink Business, Australian Tourism Export Council, City of Sydney, whichRead More
Leave a commentTourism contributes $57.3Bn to the Australian economy
The latest numbers from Tourism Research Australia shows a 7% growth in spending. Tourism is Australia’s largest services export, accountingRead More
Leave a commentSelling Australian Tourism Experiences to Asia
Selling Australian Tourism Experiences to Asia A couple of weeks ago we had a conversation with Terry Hilsberg about our business planRead More
Leave a commentChinese Payment Systems & Tourism
A number of clients struggle with this, particularly those tourism experiences without a physical shop front. Research from Tourism ResearchRead More
Leave a commentAsia Advisory in final round pitch for China Canvas Challenge
Asia Advisory has made the Top 8 companies from a pool of 400 entries to pitch on Friday 12th AprilRead More
Leave a commentTailoring Products and Services for Chinese Travellers
We are only starting to see the beginning of Chinese Tourism in Australia. There are 50 million Chinese Tourists travellingRead More
Leave a commentIf the media keep calling North Korea names, it will only prolong the conflict.
“Hermit Kingdom” “a military threat” and “Rocket-Man” are all terms Western Media have headlined as labels for North Korea andRead More
Leave a commentThe Struggle to reform China’s Economy
The struggle to reform China’s Economy Mr Xi and the Chinese leaders promised a ‘great rejuvenation’ but as the effectsRead More
Leave a commentFriends don’t let friends become Billionaires in China
Friends don’t let friends become Billionaires in China! According to the China Daily, a Billionaire dies in China approximately everyRead More
Leave a commentVisitors to Japan hit the record high in 2018 but forgo shopping sprees
Tourism competition is heating up across Asia and it’s not just because of geopolitics. Japan had a record high ofRead More
Leave a commentLadies in Red make a Bull Case for Vietnam
The next US-North Korea meeting is scheduled to take place in Vietnam. Not only has it piqued our interest butRead More
Leave a commentAustralia-China Relations Institute
Australia-China Relations Institute, University of Technology Sydney Emerging Leaders Forum Strong insights from Murray Hurps on the Entrepreneurship opportunities forRead More
Leave a commentThe World’s Largest Migration
Chinese / Lunar New Year is the World’s Largest Annual Human Migration!! Once every 12 months, the world’s largest humanRead More
Leave a commentThe Avoidable War: Reflections on U.S.-China Relations and the End of Strategic Engagement
The Asia Society has released a series of 6 talks from former Australian Prime Minister Kevin Rudd. The transition we are experiencing movingRead More
Leave a commentNo Lull for Luxury
No Lull for Luxury Plenty of talk out of Davos about “Slowbalisation”, markets are volatile, China is slowing, Nationalism isRead More
Leave a commentFriends don’t let friends become Billionaires in China!
According to the China Daily, a Billionaire dies in #china approximately every 40 days. Which means that if you’re planningRead More
Leave a commentVietnam is ready for the fight!!
Vietnam is ready for the opportunity!! With an export economy which is double the size of its GDP, Vietnam wasRead More
Leave a commentLadies in Red make a Bull case for Vietnam
The next US-North Korea meeting is scheduled to take place in Vietnam. Not only has it piqued our interest butRead More
Leave a commentGhosting at work
In Japan, there is a lot of negative emotion associated with leaving and changing jobs. Particularly the shame of quittingRead More
Leave a commentKorean tourists; The underestimated wanderers of Asia
Evolutions in the Korean Travel Market 2018 presented some interesting evolutions in the outbound Korean Tourism Industry. Korean Tourists areRead More
Leave a commentTrust in times of uncertainty
Future Focus 2019 from iProspect takes a look at Trust – something we don’t think about enough these days, however,Read More
Leave a commentWhy Australia needs to be an energy superpower
Australia is blessed with abundant conditions to become the world’s next renewable energy superpower (haha, pardon the pun). Our wideRead More
Leave a commentA falling Aussie Dollar won’t hurt our Wanderlust
There’s a flipside to a falling Australian Dollar and political uncertainty in the US, it helps make Australia look moreRead More
Leave a commentAsia’s best cities to live in
Happy New Year!! This time of year is usually filled with contemplative thoughts, reflecting on the year that has passedRead More
Leave a commentpart 1 – inside Korea’s startup ecosystem
Earlier in the year, an article piqued my interest at the volume of government investment going into the Korean startupRead More
Leave a commentPart 2 – Navigating the best Startup Hubs and Incubators in Korea
Seoul Startup Hub Features: Central Seoul Location, Good Transport, Foreigner Friendly, Multiple support companies in-house, Seoul Market Access Program, 3DRead More
Leave a commentThe failure that didn’t fail
A deep look into the rise of China, touching on cultural, political and economic insights into what has led theRead More
Leave a commentSeoul Startup Hub – Induction Program
Day One of the International Induction program at Seoul Startup Hub. The operation is just over 18 months old butRead More
Leave a commentThe Chinese century is well under way
There is a risk of just talking about China all the time but this infographic has got us standing up,Read More
Leave a commentWhat the world can learn from Australia
The Wonder from Down Under: Australia has a lot to be proud of, according to The Economist it may beRead More
Leave a commentThe 5 Trends Shaping the Future of Work
What happens when nationality no longer applies?? With the 4th Industrial revolution, remote and mobile-based teams from multiple countries areRead More
Leave a commentSeeing through Kim Jong-un’s K-pop sign
This image is more than just a gesture…, it’s about building trust between the two Koreas. Some interesting insights toRead More
Leave a commentS. Korea ranks 15th in global competitiveness
Korea has improved two places in the @WorldEconomicForum International Competitiveness report to 15th in the world, one place behind Australia.Read More
Leave a commentAustralian Universities and China
International education is now a $32 billion export industry for Australia, it’s our third largest export industry and our singleRead More
Leave a commentHow tech firms can take on SE Asia?
Startups today are no longer constrained by geographical boundaries. You can launch a product or service literally anywhere in theRead More
Leave a commentKorea – Earth’s Hidden Wilderness
The Peninsular is 700 miles long and 150 miles wide it has 5,000 miles of coastline. A place whereRead More
Leave a commentWhat makes BabyShark so successful in the global market?
South Korea’s BabyShark has surpassed 1.6 billion views on YouTube. They were recently featured on The Ellen Show andRead More
Leave a commentJapan’s Beef Industry Is In Crisis
A subject close to our hearts, Wagyu Beef. Japan’s Beef exports this year will surpass 20 Billion Yen, nearly doubleRead More
Leave a commentMasayoshi Son – Softbank’s $100 Billion Vision Fund
Masayoshi Son founded SoftBank Group in 1981 and comes from humble beginnings. Growing up on the southern Japanese island ofRead More
Leave a commentWhy Are China’s Richest Are Flocking To Australia?
Why are China’s richest are flocking to Australia? Here’s a secret, it’s not for the Kangaroos and Koalas. The ultra-wealthyRead More
Leave a commentChinese Travellers Are Changing The World
Chinese Travellers are changing the world, but perhaps at the same time, they are also changing China? Not only inRead More
Leave a commentChina’s Success In Regaining A World Leadership Position By 2030
Great talk on China challenges/opportunity from Daniel Street, Senior Strategist for the private-sector arm of the World Bank Group, InternationalRead More
Leave a commentWalking the Tightrope: Calling on a new approach to diplomacy between Australia and China
China has been a strong economic partner of Australia for decades, predominantly as Australia’s largest export trading partner, with tradeRead More
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