We are only starting to see the beginning of Chinese Tourism in Australia. There are 50 million Chinese Tourists travelling internationally each year and only 10% of citizens currently have passports. This is forecast to double in the next year and Australia is well positioned as a destination to welcome them. However, there is still plenty of work to do in tailoring our products and services for Chinese travellers and these insights will hopefully help the industry evolve as new segments emerge.
Australian Tourism Export Council Asialink Business City of Sydney Destination NSW Tourism Australia Australian Tourism Data Warehouse (ATDW) Australia China Business Council Australia-China Relations Institute, University of Technology Sydney Simon Bernardi Sarah Duthie Nick Henderson Sydney Opera House Haymarket HQ China Canvas Challenge