Most of our clients are keen to get ready for the Chinese market because visitors from China are increasing dramatically in recent years. The case study from #Aurora Hotels Resorts Attractions shares some key points through their practical experience to engage with China include:

1. Continually review your position – talk to Chinese visitors and not just the ones who visit your property but also those that don’t. Find out how they made their travel decisions and why

2. Work with your industry and state and territory governments to promote your destination

3. Be realistic about the issues you face, particularly if you are in regional Australia, then work to remove them or find ways around them.

More details below:

South Australia Tourism Commission

NT Department of Trade, Business and Innovation

Tourism Australia

kakadu tours.

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