Selling Australian Tourism Experiences to Asia
A couple of weeks ago we had a conversation with Terry Hilsberg about our business plan for the China Canvas Challenge.
Starting with how we launched Asia Advisory and the story of establishing people-to-people relationships in Korea. Returning to Australia in late 2013, our discovery that many Australian businesses struggle to build professional and people-to-people relationships with Asia.
We are less than 7 months old as a startup and based at Haymarket HQ in Sydney. We believe Tourism is one of the first frontiers in building understanding between Australia & Asia. Working with a handful of foundation clients to help Australian Tourism businesses to attract customers from across Asia.
Thanks to the Alibaba Group, Australia-China Council, Australia China Business Council, Australia Post, Wiise and Haymarket HQ as sponsors and judges.
Tourism Australia
Destination NSW
Australian Tourism Export Council