This is your introduction to meet the diverse and agile team at Asia Advisory

Profile image Adam O'Neill
Adam O’Neill, Founder

Adam O’Neill, Founder

Adam is the Founder of Asia Advisory, an Australian based startup focused on building people-to-people links across Asia.

He has worked with International clients, Government bodies, and business institutions such as the Australia-Korea Business Council, Goldman Sachs, LG Electronics, LVMH, Red Bull, Rolex, Unilever, Westpac, and Tourism Australia.

Adam’s area of focus is Digital Marketing and Tourism and he’s working with Australian Tourism businesses to attract, retain and grow their clients from Asia. Adam’s hobbies include Sailing, Travel, and Photography.

Superyacht Octopus in the ocean
Motor Yacht Octopus

Adam’s career highlights include meeting Bill Gates and Paul Allen, the Microsoft co-founders and travelling around the world two and a half times by sea on board the Motor Yacht Octopus.

Adam holds a Bachelor of Commerce, majoring in Marketing and Organisational Psychology from Macquarie University Sydney and studies Korean at the Korean Cultural Centre, Sydney.

You can get in touch to meet the team via [email protected]

What does Asia Advisory do?

Profile Image Abigail Elza
Abigail Elza,
Marketing & Research Intern, Indonesia

Abigail Elza, Marketing & Research Intern, Indonesia

Abigail studies International and Global Studies at the University of Sydney. Her interest in market developments in emerging economies has taken her around Asia for both study and work.

In Indonesia, she undertook a study exchange at Parahyangan Catholic University, Bandung, which was followed by an internship for the Australian Consulate-General post in Bali, where she researched Australian businesses operating in the food and beverage industry in Bali, as a contribution to the IA-CEPA negotiations. With a passion for fostering business growth in international markets, she undertook further work as an Assistant Associate at PwC Singapore’s Growth Markets Centre.

Most recently, she returned from South Korea, after an Australian Government New Colombo Plan Scholarship enabled her to extend her knowledge of emerging markets at the prestigious Yonsei University.

Now, having returned to Australia, and with years of experience spanning the broader Asia-Pacific region, Abby has developed an avid interest in supporting Australian businesses foster stronger trade ties within Asia and now works with us at Asia Advisory specialising in the Indonesian market. When she’s not working, Abigail enjoys travelling and tasting the local delicacies of whatever city she finds herself in.

You can get in touch to meet the team via [email protected]

Profile Image Bruce Ho
Bruce Ho, Analyst Intern

Bruce Ho, Analyst Intern

Bruce is a newly recruited Analyst Intern at Asia Advisory. Bruce is experienced in international business between Australia and China, with a strong
background in accounting and finance. Bruce has worked at PwC in their risk assurance practice and the Bank of China in their technology division. Bruce has also held various academic tutor positions in China, Singapore and Sydney, notably as an academic tutor at the London School of Business and Finance, with specialisations in risk advisory, internal audit, IT audit and assurance.

At the same time, Bruce works as a brand ambassador of
Givenchy, focusing on the sales & marketing of Givenchy fragrances.
Bruce is also one of the founders of Distinction 8 Private Members’ Club, a luxury club based in Sydney which holds professional and social events, provides opportunities to network with fellow members, strategic partners and industry leaders for young adults across Australia.

Bruce holds a Bachelor of Business Administration Degree which specialises in Accounting & Finance from Nantong University and a Bachelor of Accounting with First Class Honours from Oxford Brookes University. He is currently studying Master of Commerce, specialising in Business Information System & Business Analytics at the University of New South Wales.

You can get in touch to meet the team via [email protected]