Adam O’Neill
Managing Director

Adam is the Managing Director of Asia Advisory, an Australian-based consultancy helping businesses to attract, grow and retain clients from Asia.  

Adam has almost two decades of advertising and marketing experience working with international clients, government bodies, and small businesses such as the Australia-Korea Business Council, Australia-China Business Council, LG Electronics, LVMH, Red Bull, Rolex, Tourism Australia, Destination NSW, Unilever, and Westpac. 

Adam’s career highlights include leading Tourism Australia’s International media account and launching the Restaurant Australia campaign into 14 markets. Adam has also led advertising campaigns for Destination NSW,, and Singapore Airlines. Adam has also circumnavigated the world 2 ½ times as a crew member on a 126m Superyacht. Adam’s hobbies include Photography, Travel, and Sailing. 

Early in his career Adam met Bill Gates and Paul Allen, the Microsoft co-founders, and traveled around the world two and a half times by sea onboard the Motor Yacht Octopus.

He holds a Bachelor of Commerce, majoring in Marketing and Organisational Psychology from Macquarie University Sydney, and is continuing his Korean studies at the Korean Education Centre, Sydney.

Connect with Adam on Linkedin

headshot of aryeh sternberg
Aryeh Sternberg
Marketing & Technology Consultant

Aryeh is a marketing consultant to Asia Advisory and the Account Team Lead APAC for KUDO.

Aryeh Sternberg has been working in the Digital space for over 20 years. His work has spanned among the digital advertising, publishing, digital platform development, startup space, ad-tech and innovation industries, AI and ML, always connected by a tether of structured and unstructured data.  

He has been a web developer, Creative Director, and Innovation Manager, and won numerous creative, media, and innovation awards for global brands including Nike, Pepsi, and Unilever. 

Through his recent work in data-driven Intent marketing, he has pushed his clients to challenge traditional communication channels, and forced them to look in the mirror at the typical one-way communication strategies they deploy; with little to no measurement capability in place to measure the actual consumption and engagement by their consumers there is no way to measure for real-time engagement and optimize accordingly.

Aryeh loves integrating human engagement through audience Intent across the digital universe; taking consumers Above, Below, Through, and Beyond The Line, making connections across and among disparate technology, data, and creative layers of interaction to deliver bespoke solutions that solve real problems. 

Aryeh studied Economics at the University of Chicago and has an MBA from the University of Hawaii. He grew up in Boulder, Colorado, has lived and worked in over 15 countries, speaks conversational Mandarin Chinese and Vietnamese,  and currently resides in Sydney, Australia

Connect with Aryeh on Linkedin

Jacqui Matthews
CRM & Marketing Consultant

Jacqui has over 20 years of experience in the hospitality and marketing industries, with more than 10 of those years spent in senior management positions. Jacqui has been a business owner and also worked extensively with Pubs and Clubs to setup and capitalise on their customer relationship management and use this to improve their usage and spending across club facilities. This experience is invaluable to her current projects assisting Recruitment companies to keep their audiences engaged.

Jacqui has recently completed Digital Marketing, Customer Experience, and Graphic Design courses at Academy Xi, and brings a wealth of fresh approaches to Digital Marketing.

Connect with Jacqui on Linkedin

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