This is your introduction to meet the diverse and agile team at Asia Advisory

Profile image Adam O'Neill
Adam O’Neill, Founder

Adam is the Founder of Asia Advisory, an Australian based start-up helping businesses to attract, grow and retain clients from Asia.  

Adam has almost two decades of advertising and marketing experience working with international clients, government bodies, and small businesses such as the Australia-Korea Business Council, Australia-China Business Council, LG Electronics, LVMH, Red Bull, Rolex, Tourism Australia, Unilever, and Westpac. 

Adam’s career highlights include leading Tourism Australia’s International media account and launching the Restaurant Australia campaign into 14 markets. Adam has also led advertising campaigns for Destination NSW, and Singapore Airlines. Adam has also circumnavigated the world 2 ½ time as crew on a 126m Superyacht and his hobbies include Photography, Travel, and Sailing. 

Superyacht Octopus in the ocean
Motor Yacht Octopus

Adam’s career highlights include meeting Bill Gates and Paul Allen, the Microsoft co-founders and travelling around the world two and a half times by sea on board the Motor Yacht Octopus.

Adam holds a Bachelor of Commerce, majoring in Marketing and Organisational Psychology from Macquarie University Sydney, and studies Korean at the Korean Cultural Centre, Sydney.

Find out more about Adam at

Girl graduation
Eileen Oei,
Marketing & Research Intern, Indonesia

Meet one of our new Asia Advisors!

Eileen is an Indonesian student, currently pursuing her postgraduate degree, Master of Financial Analysis, at the University of New South Wales.
Eileen’s role in Asia Advisory focuses on market research and content management. She helped develop a consistent brand identity and establish online presence for companies to help gain exposure to designated target markets. Eileen has a keen interest in an active lifestyle and enjoys spending her time exploring new cuisine.
Find out more about Eileen at

chinese girl
Zoe Xu,
Marketing & Research Intern, China

Zoe is a Sydney-based marketer with passion for content production and audience engagement.

Zoe is a Sydney-based marketer with a passion for content production and audience engagement. In the times where digital marketing and content marketing become increasingly important, she focuses on helping brands communicate with the target audience with high-quality content. Zoe hopes to help more brands in the communication with target audience with her high standards in content production and her unique understanding in audience engagement in Asia Advisory

Zoe holds a Master of Media Practice from The University of Sydney. Due to her background in media, she pays great attention to content production in marketing. In the times where digital marketing and content marketing become increasingly important, she focuses on helping brands to communicate with target audiences with high-quality content. She has a great interest in art marketing as she believes the art industry is the one that needs the most delicate content curation in marketing.
Find out more about Zoe at

Shreya Marketing & Research Intern, India

Shreya is a junior marketer, whose primary strengths are analysis and creative writing. She enjoys writing across different formats and platforms and discovering new storytelling techniques.

Although her experience spans across B2B sales roles, podcasting, research and writing, she believes that they all require the ability to communicate effectively. She is keen to learn more about the tools that enable storytelling and marketing, in the digital era.  

She speaks four languages, has a fondness for academia and corporate targets and believes in the power of the written word. She hopes to bring an Indian perspective to Asia Advisory and introduce Australia to the massive potential of the East.

Shreya has a dual Master’s degree in International Business and Communication from Macquarie University and a Bachelor’s degree in Business and Management from the University of London.

Find out more about the Shreya at

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