The equation that sold the QLD Tourism Industry on Mobile Payments

Forward-thinking from Katie Mills and the team at Tourism and Events Queensland sharing the equation of how they sold the tourism industry on preparing for Digital payments from Chinese travellers. A $407m opportunity, addressing the spending gap by making transactions easier for visitors. The pilot program between Tourism and Events Queensland and Alipay delivering 84% … Continue reading The equation that sold the QLD Tourism Industry on Mobile Payments

Slow visitation in Sydney but improvements forecast with falling Australian dollar

SeaLink Travel Group has noted slower tourism growth impacting Sydney Harbour cruises but is seeing improved tourism demand in Western Australia supported by funding initiatives from The Government of Western Australia. The company also notes that a softening Australian dollar will make Australia a more attractive holiday destination for both international visitors and local residents. … Continue reading Slow visitation in Sydney but improvements forecast with falling Australian dollar

The “BTS Effect” contributing over $3.5Bn of economic value to the Korean Economy

With the group announcing a break to enjoy their 20's now is a good time to reflect on the contributions of the world's most popular boy-band. BTS generated over $3.5Bn of economic value for the Korean economy in 2017 and is the reason 796,000 foreigners visit Korea annually according to the Hyundai Research Institute. The … Continue reading The “BTS Effect” contributing over $3.5Bn of economic value to the Korean Economy

More Experiences = More Choice = Sustainable Tourism

Sustainable travel isn't just about checking off responsible tourism credentials. The opportunity is in giving travellers a greater choice of things to do across Australia... Thoughts from Jonathan Williams, Marketing Director at Klook show approx 61% of the tourism sector is online, but only 15% of tours and activities are actually bookable online. There is … Continue reading More Experiences = More Choice = Sustainable Tourism

Asia is the future of Australia’s inbound tourism, not just China

Tourism Australia MD & CEO John O’Sullivan has one key theme throughout his keynote and panel discussions: While China is important to inbound growth, we should not be ignoring other Asian markets. The insightful video includes Asia Tourism Growth Outlook and the panel covering the topic named Facilitating the expansion- Are Australia and New Zealand … Continue reading Asia is the future of Australia’s inbound tourism, not just China