Most of our clients are keen to get ready for the Chinese market because visitors from China are increasing dramatically in recent years. The case study from #Aurora Hotels Resorts Attractions shares some key points through their practical experience to engage with China include: 1. Continually review your position – talk to Chinese visitors and … Continue reading Are you ready to engage with the Chinese market?
Five Considerations for Start-ups & SMEs Last month, we joined a group of Australian Startups on a study tour to Shanghai. Asia Advisory was one of eight finalists in the Haymarket HQ China Canvas Challenge and we had spent the last seven weeks preparing our startup plans for entry into China. The program follows the lean startup canvas … Continue reading Is your business “China Ready”?
A recent publication "Multilingual Sydney" from Macquarie University led by Dr Alice Chik has highlighted the ethnic diversity and multi-culturalism in Sydney. The number of people speaking Mandarin in Sydney has increased by 71 per cent between 2011 and 2016. Co-editor of the book Dr Robyn Moloney said the research showed that "the NSW Department … Continue reading Mandarin is now the most common language on Sydney streets after English!
Free Independent Travel or FIT is growing for Chinese Tourists and it's taking negotiation power back from the state. In Australia, 58% of Chinese tourists are booking and travelling independently, up from 42% in 2014. Online platforms such as Ctrip.com, WeChat and Cozitrip Operations are helping reduce barriers to finding accommodation and experiences in Australia … Continue reading Chinese Tourists Won’t Be Weapons Much Longer
As the emerging middle classes grow, so to do their travel budgets. In the next 10 years, the Chinese will account for 1 in 4 tourists. India will represent the largest growth in travellers and Australia will play a role as a leading destination for both. Most countries around the world will benefit from Tourism, … Continue reading The Changing Face of Tourism