Sustainable travel isn’t just about checking off responsible tourism credentials. The opportunity is in giving travellers a greater choice of things to do across Australia…
Thoughts from Jonathan Williams, Marketing Director at Klook show approx 61% of the tourism sector is online, but only 15% of tours and activities are actually bookable online. There is an untapped opportunity in connecting travellers with new experiences and activities, especially with more visitors designing and booking their own trips.
https://www.linkedin.com/posts/asia-advisory_sustainabletourism-travelexperiences-traveltech-activity-6566465490389168128-SULk