Sustainable travel isn’t just about checking off responsible tourism credentials. The opportunity is in giving travellers a greater choice of things to do across Australia…

Thoughts from Jonathan Williams, Marketing Director at Klook show approx 61% of the tourism sector is online, but only 15% of tours and activities are actually bookable online. There is an untapped opportunity in connecting travellers with new experiences and activities, especially with more visitors designing and booking their own trips.




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