Meet the team

Adam O’Neill, Founder

Adam is the Founder of Asia Advisory, an Australian based startup focused on building people-to-people links across Asia.

He has worked with International clients, Government bodies, and business institutions such as the Australia-Korea Business Council, Goldman Sachs, LG Electronics, LVMH, Red Bull, Rolex, Unilever, Westpac, and Tourism Australia.

Adam’s area of focus is Digital Marketing and Tourism and he’s working with Australian Tourism businesses to attract, retain and grow their clients from Asia. Adam’s hobbies include Sailing, Travel, and Photography.

Adam’s career highlights include meeting Bill Gates and Paul Allen, the Microsoft co-founders and travelling around the world two and a half times by sea onboard the Motor Yacht Octopus.

Adam holds a Bachelor of Commerce, majoring in Marketing and Organisational Psychology from Macquarie University Sydney and studies Korean at the Korean Cultural Centre, Sydney.

Lexie Zhang, Marketing and Research Intern

Lexie is the Marketing and Research Executive intern at Asia Advisory. She comes from Shanghai, China and her story began 12 years ago when travelling to Australia with her family. She was really impressive by the gorgeous scenery and nice local people so she decided to come to Australia again for further study two years ago. 

Lexie has completed her Master of Professional Accounting (Extension) at UNSW. Moreover, She is keen on digital-marketing and the story behind the business data. 

Lexie has market research experience for NGO and technology startup. She is passionate about using business mind to solve marketing problems.