Meet the team

Adam O’Neill, Founder

Adam is the Founder of Asia Advisory, an Australian based startup focused on building people-to-people links across Asia.

He has worked with International clients, Government bodies, and business institutions such as the Australia-Korea Business Council, Goldman Sachs, LG Electronics, LVMH, Red Bull, Rolex, Unilever, Westpac, and Tourism Australia.

Adam’s area of focus is Digital Marketing and Tourism and he’s working with Australian Tourism businesses to attract, retain and grow their clients from Asia. Adam’s hobbies include Sailing, Travel, and Photography.

Superyacht in ocean
Motor Yacht Octopus

Adam’s career highlights include meeting Bill Gates and Paul Allen, the Microsoft co-founders and travelling around the world two and a half times by sea onboard the Motor Yacht Octopus.

Adam holds a Bachelor of Commerce, majoring in Marketing and Organisational Psychology from Macquarie University Sydney and studies Korean at the Korean Cultural Centre, Sydney.

Abigail Elza,
Marketing & Research Intern, Indonesia

Abigail studies International and Global Studies at the University of Sydney. Her interest in market developments in emerging economies has taken her around Asia for both study and work.

In Indonesia, she undertook a study exchange at Parahyangan Catholic University, Bandung, which was followed by an internship for the Australian Consulate General post in Bali, where she researched Australian businesses operating in the food and beverage industry in Bali, as contribution to the IA-CEPA negotiations. With a passion for  fostering business growth in international markets, she undertook further work as an Assistant Associate at PwC Singapore’s Growth Markets Centre.

Most recently, she returned from South Korea, after an Australian Government New Colombo Plan Scholarship enabled her to extend her knowledge of emerging markets at the prestigious Yonsei University.

Now, having returned to Australia, and with years of experience spanning the broader Asia-Pacific region, Abby has developed an avid interest in supporting Australian businesses foster stronger trade ties within Asia and now works with us at Asia Advisory specialising in the Indonesian market. When she’s not working, Abigail enjoys travelling and tasting the local delicacies of whatever city she finds herself in.

Lexie Zhang,
Marketing and Research Intern, China

Lexie is the Marketing and Research Executive intern at Asia Advisory. She comes from Shanghai, China and her story began 12 years ago when travelling to Australia with her family. She was really impressive by the gorgeous scenery and nice local people so she decided to come to Australia again for further study two years ago. 

Lexie has completed her Master of Professional Accounting (Extension) at UNSW. Moreover, She is keen on digital-marketing and the story behind the business data. 

Lexie has market research experience for NGO and technology startup. She is passionate about using business mind to solve marketing problems.