Tencent Courts Australian Advertisers With WeChat Pitch

Chinese internet conglomerate Tencent is targeting Australian and New Zealand marketing budgets, offering a suite of digital advertising tools to reach mainland Chinese consumers. The platform has been used by Tourism Australia and Tourism New Zealand to drive the growth of Chinese Free Independent Travellers (FIT) – those travelling independently without a tour group. https://which-50.com/tencent-courts-australian-advertisers-with-wechat-pitch/

Thinking China – how to market to shifting tourism needs

The Chinese-speaking market is perhaps the greatest untapped audience for the arts. Charmaine Wong of Think China Australia specialises in connecting Chinese-speaking audiences with programs and offerings. ‘If you want to target Chinese audiences, then you need to target the platforms they are using to communicate effectively,’ Wong added. But that doesn’t mean you have … Continue reading Thinking China – how to market to shifting tourism needs

Australia pushing Asian tourists to venture out of major cities

Australia's regional areas tend to be more economically dependent on tourism than its cities. However, only 19 per cent of Japanese, 15 per cent of Koreans, 13 per cent of Malaysians and 7 per cent of Indians spent a night outside the major cities, which include state capitals and the Gold Coast. Tourism Minister Simon … Continue reading Australia pushing Asian tourists to venture out of major cities

NT Tourism products promoted at Australia Marketplace China

Kakadu Tourism and Voyages Indigenous Tourism Australia together with national operators that sell NT tourism products, Journey Beyond, Sealink, New Asia Pacific Tours and AAT Kings are currently taking part in Tourism Australia’s flagship trade event in China, Australia Marketplace China 2019. The NT delegation will raise the profile of the Territory’s visitor experiences and … Continue reading NT Tourism products promoted at Australia Marketplace China

Tourism Australia appoints global integrated marcoms agency

The Tourism Australia's board has appointed WPP's "OPR" as its global agency in September, 2019, along with Reuter Communications for China work to make its travel facilities and infrastructure more ‘China-ready’. The contract is for a period of 24 months, with the option for a 12-month extension. https://www.prweek.com/article/1595920/tourism-australia-appoints-global-integrated-marcoms-agency