Forward-thinking from Katie Mills and the team at Tourism and Events Queensland sharing the equation of how they sold the tourism industry on preparing for Digital payments from Chinese travellers.
A $407m opportunity, addressing the spending gap by making transactions easier for visitors.
The pilot program between Tourism and Events Queensland and Alipay delivering 84% increase in transaction volume and 202% increase in transaction value in $AUD!
Sustainable travel isn’t just about checking off responsible tourism credentials. The opportunity is in giving travellers a greater choice of things to do across Australia…
Thoughts from Jonathan Williams, Marketing Director at Klook show approx 61% of the tourism sector is online, but only 15% of tours and activities are actually bookable online. There is an untapped opportunity in connecting travellers with new experiences and activities, especially with more visitors designing and booking their own trips.
The latest numbers from Tourism Research Australia shows a 7% growth in spending. Tourism is Australia’s largest services export, accounting for 9.3% or $37.4Bn of total exports.
Additionally, the Australian Tourism industry employs over 646,000 people.
#australia #travel #exports #tourism
Selling Australian Tourism Experiences to Asia
A couple of weeks ago we had a conversation with Terry Hilsberg about our business plan for the China Canvas Challenge.
Starting with how we launched Asia Advisory and the story of establishing people-to-people relationships in Korea. Returning to Australia in late 2013, our discovery that many Australian businesses struggle to build professional and people-to-people relationships with Asia.
We are less than 7 months old as a startup and based at Haymarket HQ in Sydney. We believe Tourism is one of the first frontiers in building understanding between Australia & Asia. Working with a handful of foundation clients to help Australian Tourism businesses to attract customers from across Asia.
Thanks to the Alibaba Group, Australia-China Council, Australia China Business Council, Australia Post, Wiise and Haymarket HQ as sponsors and judges.
Tourism Australia
Destination NSW
Australian Tourism Export Council
Asia Advisory has made the Top 8 companies from a pool of 400 entries to pitch on Friday 12th April for a chance to win a trip to Shanghai to visit the Alibaba Group Headquarters.
Please join us for the pitch night:
6pm-9pm Friday 12th April
Register via the link below to see some of the best Australian companies preparing to take their business to China. Food & Drinks will be provided, we look forward to sharing our story and an opportunity to take our business to Shanghai.
Thanks to all the Sponsors and partners for making this possible.
Australia Post Alibaba Group Australia China Business Council Wiise Haymarket HQ China Canvas Challenge
