The equation that sold the QLD Tourism Industry on Mobile Payments

Forward-thinking from Katie Mills and the team at Tourism and Events Queensland sharing the equation of how they sold the tourism industry on preparing for Digital payments from Chinese travellers. A $407m opportunity, addressing the spending gap by making transactions easier for visitors. The pilot program between Tourism and Events Queensland and Alipay delivering 84% … Continue reading The equation that sold the QLD Tourism Industry on Mobile Payments

Slow visitation in Sydney but improvements forecast with falling Australian dollar

SeaLink Travel Group has noted slower tourism growth impacting Sydney Harbour cruises but is seeing improved tourism demand in Western Australia supported by funding initiatives from The Government of Western Australia. The company also notes that a softening Australian dollar will make Australia a more attractive holiday destination for both international visitors and local residents. … Continue reading Slow visitation in Sydney but improvements forecast with falling Australian dollar

The “BTS Effect” contributing over $3.5Bn of economic value to the Korean Economy

With the group announcing a break to enjoy their 20's now is a good time to reflect on the contributions of the world's most popular boy-band. BTS generated over $3.5Bn of economic value for the Korean economy in 2017 and is the reason 796,000 foreigners visit Korea annually according to the Hyundai Research Institute. The … Continue reading The “BTS Effect” contributing over $3.5Bn of economic value to the Korean Economy

Chinese tourists: Dispelling the myths

Some companies think they are familiar enough with Chinese customers, however, this report from McKinsey & Company points that there are still some gaps between tourists from China and tourism companies. The reports also give some useful insights to guide tourism companies. The keywords include experience, diverse travel, package tour, fine dining, digital transaction methods and more. … Continue reading Chinese tourists: Dispelling the myths

Is your business “China Ready”​?

Five Considerations for Start-ups & SMEs Last month, we joined a group of Australian Startups on a study tour to Shanghai. Asia Advisory was one of eight finalists in the Haymarket HQ China Canvas Challenge and we had spent the last seven weeks preparing our startup plans for entry into China. The program follows the lean startup canvas … Continue reading Is your business “China Ready”​?