Part 3: What will the Cruise Industry look like post COVID-19?

As international travel has slowed and flights continue to reduce much focus has been on International airlines and their financial sustainability. However there has been relatively less analysis about the Cruise Industry and what it may look like post COVID-19?

Reviewing the numbers

2020 was initially forecast to be a record breaking year, with 32 million cruise passengers worldwide but this has quickly unravelled with numerous onboard outbreaks and governments scrambling to deal with ships entering their ports.
Carnival Cruises, the largest ship owner in the category, hosted 47% of all passengers in 2018. The company also been one of the hardest hit with Diamond Princess quarantined in Japan with 700 passengers contracting the virus onboard. Carnival’s share price has been punished, diving over 52% since January. However the company has unlocked a US$3bn credit facility and is raising a further US$6bn in stock and debt options. Carnival is in a sound financial position and has more ships coming into commission in 2020, and a low debt to equity ratio of 45%, less than half of its nearest competitors. (Source: CNBC Report)

In-depth analysis via CNBC

Compassion & Empathy

Whilst high numbers of passengers in close proximity, sharing pools, bars, restaurants and accommodation quarters have been a cause of such high transfer rates of infection, Cruise ships themselves may offer some support to help countries deal with additional beds and hospital facilities required. Carnival, Royal Caribbean and NCL Norwegian have all offered their ships as floating hospitals to help the US deal with a shortage of hospital beds, particularly in the larger problem areas like New York.

Fear of further contagion and treatment of crew, aboard these vessels remains an ongoing challenge, and one that must be dealt with compassionately. At the time of writing the Ruby Princess, docked in Port Kembla, Australia has had over 140 positive tests for COVID-19 and further crew testing and treatment is preceding the vessel’s planned departure for Sunday 19th April. (Source: The Illawarra Mercury). When the ship does leave it will return to US waters, like many of the Carnival Cruises fleet.

Ovation of the Seas, Sydney Harbour

Contribution to economic recovery

Looking forward, the value the Tourism Industry may contribute to economic recovery across the world should not be underestimated. According to a study by the World Travel and Tourism Council (Source: WTTC Economic Impact Report) Asia was the fastest growing tourism region generating approximately US$3.6 Trillion towards GDP in 2019. Looking at Asia Pacific, International visitor spend contributed $548 Billion of investment across the region roughly equating to 6.6% of the regions total exports. Tourism is also one of the regions fastest growing employment categories creating over 21 million new roles or 56% of all new jobs globally. The Cruise Lines International Association (CLIA) has also highlighted the contributions the cruise industry makes to the US economy in terms of investment and employment. (Source: CLIA COVID19 Toolkit)

The cruise industry is a vital artery for the U.S. economy, supporting over 421,000 American jobs, with every 30 cruisers supporting one U.S. job, and annually contributes nearly $53 billion to the U.S. economy. Cruise activity supports travel agencies, airlines, hotels and a broad supply chain of industries that stretches across the United States.

Adam Goldstein, CLIA Global Chairman

When travel restrictions are lifted and cruising make its return, Carnival cruises could be well positioned to cater for a new generation of cruising customers. The company has survived previous challenges such as outbreaks of SARS, MERS, eColi and the Global Financial Crisis and has always bounced back, stronger than before. At the time of writing, the company is offering significant credit incentives to re-schedule cancelled cruises and heavy discounting for late 2020 and 2021. This price discounting will continue with more cruise capacity forecast into the Australian market for the September 2020 to March 2021 cruise season.

New Horizons

Despite previous challenges, cruising as a tourism experience provides opportunities unlike other forms of travel; the ability to visit a number of countries, experience 5-star dining, cocktail bars, live shows and evening entertainment for a competitive, all-inclusive price. These types of benefits position the category well for an economic recovery, specifically appealing to budget conscious and younger travellers. Additionally, after several months of social distancing and working from home, short getaways of 2-3 nights, may be welcomed as the new form of domestic cruising people are looking for. Flight Centre already promoting a number of short coastal cruises from Australia’s major capital cities. (Source: Flight Centre)

Flight Centre Cruise Specials

Indicative of this emerging category of new customers, Virgin Group is launching Virgin Voyages and 2 ships in Aug 2020 which will cater towards millennials and young professionals, offering an upmarket and adults-only experience, with the potential to completely re-position the category.

Scarlet Lady, Virgin Voyages

The time to travel will return, and when it does it may look significantly different that it did previously. The Cruise Industry is well positioned to cater for shorter duration getaways, departing via closer to home ports, eliminating the need to fly, and catering to an emerging generation of younger and price-conscious travellers.

Turning cancelations into future bookings

It’s a horrible feeling for our tourism partners, canceling bookings and turning away customers, especially when future cashflow is so uncertain. Blake Ng and the Rezdy Team have some recommendations and a template to help turn cancellations into future bookings.

#airbnbhost #airbnbexperiences #Traveltrends #together4tourism #Rezdy

5 leading indicators to show what is happening to our Tourism Industry

6 min read

Following the 24-hour news cycle these days, is not only depressing, but it can also be a challenge to think of anything other than the immediate response to travel restrictions, self-quarantine and health recommendations; developments which are literally unfolding by the hour.

Industry estimates that the Australian tourism industry is losing $3 billion dollars for every month that this continues, impacting over 130,000 jobs. The Small Business Council of Australia estimates that over the next few months 500,000 people will lose their jobs.

Airlines flying into and within Australia have cut capacity (Qantas announcement), Cruise ships are banned from docking in Australia for 30 days, Travel restrictions are now in place for any non-Australian residents or citizens. More info here


Peter Shelley, Australian Tourism Export Council

We are currently in the eye of the storm, and as we draft this article from Asia Advisory’s offices in Chinatown it certainly feels like an appropriate analogy. It’s quiet without tourists. Restaurants along Dixon Street are discounting to attract customers. Busses and trains have empty seats, and those few who are still commuting sit vacantly, head buried in their phones. Universities and colleges in the capital cities are going on breaks and some retailers have shut their doors for the next 2 weeks.

January visitor data is available and now, with a pause on Tourism, or business more generally, the challenge is two-fold. First, it’s difficult to understand what current tourism demand actually looks like. Secondly, it’s difficult to plan business continuity when our data is not reactive enough to pick up a recovery.

The research on visitor arrivals and spending behaviour has a 2 month lag for monthly reports and a 6 month lag for annualised quarterly data

In order to address these short term questions, we’ve collated a number of news and industry reports to reference five leading indicators designed to help understand what is happening across our Tourism industry.

1. Tourism Company Financials

Australia’s largest tourism companies, like Qantas, Virgin, Crown and Sealink are also amongst the industry’s largest employers. When these companies start making staff redundant, and they will, the effects flow through our economy. The airlines and cruise companies are the canaries in the mine as changes in inbound tourism capacity then flow through to other sectors; for example international education, transport, accommodation, retail, food and beverage and the tourism operators.

Altman-Z Sores to measure solvency

We’ve used the Altman-Z Score system to evaluate the financial stability of these companies and to assess the chance they will default without outside assistance. The Altman Z-score is based on five key financial ratios that have been derived from published annual reports. This process assesses profitability, leverage, liquidity, solvency, and share prices to estimate the likelihood of the business becoming insolvent without external or government assistance.

A score of less than 1.80 shows the company is in financial distress and has a high change of insolvency without outside assistance. Between 1.8-2.99 is the Grey zone which should be monitored regularly. A score of greater than 2.99 indicates the company’s financials are sustainable.

Qantas (AU:QAN)

Qantas has lost 69% of its market capitalisation since January. The group has suspended up to 90% of their international capacity and 60% of their domestic capacity. This is still critical that travel in Australia doesn’t get further down graded as domestic travel proportionally represents 68% of Qantas group revenue. The group has just announced they will stand down two-thirds of their 30,000 workforce from the end of March until at least the end of May.

Source: Commsec 19th March 2020
Share PriceMarket CapAssetsDebtDebt/EquityAlt-Z Score
Source: FY19 Annual Report

Qantas has a huge debt to shareholder equity ratio (325x) which is reflective of the fall in the share price. Additionally, the business scores a 1.23 on the Alt-Z score showing that it has a dangerously high chance of becoming insolvent without urgent outside financial assistance.

Virgin Australia Holdings (AU:VAH)

Virgin has lost 61% of its market capitalisation since January. The group has suspended all international flight capacity from 30th March until 14th June. Domestic capacity has also been halved until 14th June and will be critical for this year as it makes up approximately 67% of group revenue. Virgin is yet to announce redundancies at the time of writing but we’re likely to see something before the end of the week.

Source: Commsec 19th March
Share PriceMarket CapAssets
D/E RatioAlt-Z Score
Source: FY19 Annual Report

Virgin has an unsustainable debt to shareholder equity ratio (12,450x) which is reflective of the decimation of its share price. Additionally the business scores a 0.67 on the Alt-Z score showing that it has a dangerously high chance of becoming insolvent without urgent outside financial assistance.

SeaLink Travel Group (AU:SLK)

Sealink lost 43% of its market capitalisation since January, however, the group has diversified its portfolio of tourism and bus/tram transport products, reducing tourism to 15% of its revenue with the recently completed acquisition of Transit Systems group.

Source: Commsec 19th March
Share PriceMarket CapAssetsDebtD/E RatioAlt-Z
Source: Annual Report FY19

Sealink has significantly increased its assets with the Transit Systems Group acquisition, but the market capitalisation has been severely punishing on the debt to equity ratio. The Alt-Z score of 1.86 places the business in the grey zone, it is likely that the business will need a captial raising effort or to seek alternative sources of funding within the next 12 months.

Flight Centre Travel Group (AU:FLT)

Flight Centre has lost 78% of its market capitalisation since January. The group is undergoing an urgent business review to identify cost and savings initiatives. It has flagged that job losses will be inevitable but the company is in discussions with the Federal Government for industry assistance packages.

Source: Commsec 19th March
Share PriceMarket CapAssetsDebtD/E RatioAlt-Z
Source: Annual Report FY19

Referencing the FY19 Annual report, Flight Centre’s financials are robust. The company has an Alt-Z score of 8.39 which indicates strong financial health. The challenge will be whether the business can sustain the disproportionally large workforce of 14,346 (as at June 30 2019) during a period when International and Domestic travel has been put on pause, whilst also competing with a blooming number of relatively more nimble international and domestic online travel agents. Further announcements are likely next week.

Crown Resorts Ltd (AU:CWN)

Crown Resorts is an interesting one to watch, particularly with its exposure in Maccau and disproportionate client weighting of Chinese inbound tourists. The company has lost 52% of its market capitalisation since January.

Source: Commsec 19th March
Share PriceMarket CapAssetsDebtD/E RatioAlt-Z
Source: Annual Report FY19

From the FY19 Financial report, Crown has been sitting well but the Alt-Z score is at the higher end of the grey zone indicating some caution required. The FY20 first-half results need further analysis as earnings are down across the group with a significant hit from VIP Revenue down 34% this quarter. The next results will be reported in August.

2. Inbound routes and flight tracking

Airline traffic both internationally and within Australia has been falling over the past 6 weeks. Large reductions in capacity with aircraft taken out of service is an immediate reaction to meet demand and to manage overheads. Flight Radar gives a good indication of global flight traffic over the past 90 days and provides live monitoring of daily fluctuations. There’s been a 20% reduction in flight traffic around the world in the last week.

Quantifying the number of inbound flights into Australia is a more manual process but it’s worth a look at Andy Jiang’s research as he’s producing monthly updates.

3. Hotel Occupancy and average room rates

STR Research is the main provider of Australian Hotel Occupancy and average room rates. They report monthly and data is available through Tourism Research Australia and the Australian Accommodation Monitor. If you are an accommodation provider, you can subscribe to the free hotel research program and benchmark your property to competitors

The data insights, news, and whitepapers provide a free reference which is worth checking regularly. There are also a number of Webinars specific to COVID-19 available for download.

According to Siteminder forward bookings for hotel rooms in Australia are getting shorter with an average booking of 40 days in advance. This is likely to reduce further as international visitors re-evaluate their travel plans for 2020. Australian’s travelling domestically may help pick up some of the short term capacity and rate discounting is already prevalent for Easter Holidays online looking at, Australia’s largest online travel agent.

4. Tourism Attractions, Events & Experiences

A number of tourist attractions across Australia will be closed for the remainder of March, possibly longer. The government has upgraded advice against non-essential events now restricting gatherings of more than 100 people. The Sydney Opera House has cancelled live performances but tours and food & beverage outlets are still open. The Arts Centre of Melbourne has closed temporarily. The National Gallery of Victoria is also closed until 13th April.

A number of Sports, Events and music festivals have been cancelled as of 18th March:

The Melbourne Formula One GP, Sydney Royal Easter Show, Sydney Vivid Festival, The One Day International Cricket Series, The AFL and WAFL will be reduced to 18 games and possibility of playing without spectators. The NRL games will also be played without spectators for a TV audience, Super Rugby has decided the same. The Melbourne International Comedy Festival has been cancelled. Melbourne Food & Wine Festival and Adelaide’s Tasting Australia festivals will be postponed until later in the year. Numerous Music festivals have also been cancelled including Bluesfest, Splendor in the grass, Groove in the moo and others. More updates can be monitored regularly via ABC News

5. NAB Monthly Business Survey

National Australia Bank is Australia’s largest lender for small to medium enterprises and they have a wealth of insight and analysis on what is happening on the front line. NAB’s monthly reports are one of the best indicators of what is happening in the retail and food and beverage industries and these reports give insight into business confidence and household investment decisions. Have a look at the latest economic summary and latest March survey. Supermarkets have shown a 0.6% month on month increase in retail sales in February, possibly due to panic buying and stockpiling.  

Whilst the Tourism and Travel industry is effectively placed on pause for the moment, now is a good time to focus on reviewing products, updating marketing collaterals, training staff and planning for low-cost marketing initiatives such as your website, social media, and media hosting programs.

For more insights and analysis please follow our social channels.


The Regional Tourism Satellite Accounts provide information on the importance of tourism for each of Australia’s tourism regions. In NSW, total tourism consumption was $21.8bn in 2017-18, which was 8% higher than the percentage in 2016-17. Click the link and check the full report.

The equation that sold the QLD Tourism Industry on Mobile Payments

Forward-thinking from Katie Mills and the team at Tourism and Events Queensland sharing the equation of how they sold the tourism industry on preparing for Digital payments from Chinese travellers.

A $407m opportunity, addressing the spending gap by making transactions easier for visitors.

The pilot program between Tourism and Events Queensland and Alipay delivering 84% increase in transaction volume and 202% increase in transaction value in $AUD!