{"id":874,"date":"2019-11-20T07:15:00","date_gmt":"2019-11-19T20:15:00","guid":{"rendered":"https:\/\/asiaadvisory.co\/?p=874"},"modified":"2019-11-14T15:01:27","modified_gmt":"2019-11-14T04:01:27","slug":"tourism-australia-appoints-global-integrated-marcoms-agency","status":"publish","type":"post","link":"https:\/\/asiaadvisory.co\/tourism-australia-appoints-global-integrated-marcoms-agency\/","title":{"rendered":"Tourism Australia appoints global integrated marcoms agency"},"content":{"rendered":"
\n

The Tourism Australia’s board has appointed WPP’s “OPR” as its global agency in September, 2019, along with Reuter Communications for China work to make its travel facilities and infrastructure more \u2018China-ready\u2019. The contract is for a period of 24 months, with the option for a 12-month extension.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

https:\/\/www.prweek.com\/article\/1595920\/tourism-australia-appoints-global-integrated-marcoms-agency<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

The Tourism Australia’s board has appointed WPP’s “OPR” as its global agency in September, 2019, along with Reuter Communications forRead More<\/i><\/a><\/p>\n","protected":false},"author":142704466,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","ub_ctt_via":"","spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[1],"tags":[364405036,31187167,29970,317585],"rise-blocks_total_comments":0,"rise-blocks_categories":[{"term_id":1,"name":"Uncategorized","slug":"uncategorized","term_group":0,"term_taxonomy_id":1,"taxonomy":"category","description":"","parent":0,"count":31,"filter":"raw","cat_ID":1,"category_count":31,"category_description":"","cat_name":"Uncategorized","category_nicename":"uncategorized","category_parent":0}],"rise-blocks_excerpt":"The Tourism Australia’s board has appointed WPP’s “OPR” as its global agency in September, 2019, along with Reuter Communications for China work to make its travel facilities and infrastructure more \u2018China-ready\u2019. The contract is for a period of 24 months, with the option for a 12-month extension. https:\/\/www.prweek.com\/article\/1595920\/tourism-australia-appoints-global-integrated-marcoms-agency","featured_image_src":null,"author_info":{"display_name":"Adam O'Neill","author_link":"https:\/\/asiaadvisory.co\/author\/adam718451081\/"},"yoast_head":"\nTourism Australia appoints global integrated marcoms agency - Asia Advisory<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asiaadvisory.co\/tourism-australia-appoints-global-integrated-marcoms-agency\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tourism Australia appoints global integrated marcoms agency - Asia Advisory\" \/>\n<meta property=\"og:description\" content=\"The Tourism Australia’s board has appointed WPP’s “OPR” as its global agency in September, 2019, along with Reuter Communications forRead More\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asiaadvisory.co\/tourism-australia-appoints-global-integrated-marcoms-agency\/\" \/>\n<meta property=\"og:site_name\" content=\"Asia Advisory\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/asiaadvisory\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-19T20:15:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-14T04:01:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asiaadvisory.co\/wp-content\/uploads\/2019\/11\/tourism_australia-20190906012502860.jpg?w=614\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adam O'Neill\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/asiaadvisory.co\/#website\",\"url\":\"https:\/\/asiaadvisory.co\/\",\"name\":\"Asia Advisory\",\"description\":\"Building people to people links across Asia\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/asiaadvisory.co\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-AU\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/asiaadvisory.co\/tourism-australia-appoints-global-integrated-marcoms-agency\/#primaryimage\",\"inLanguage\":\"en-AU\",\"url\":\"https:\/\/asiaadvisory.co\/wp-content\/uploads\/2019\/11\/tourism_australia-20190906012502860.jpg?w=614\",\"contentUrl\":\"https:\/\/asiaadvisory.co\/wp-content\/uploads\/2019\/11\/tourism_australia-20190906012502860.jpg?w=614\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/asiaadvisory.co\/tourism-australia-appoints-global-integrated-marcoms-agency\/#webpage\",\"url\":\"https:\/\/asiaadvisory.co\/tourism-australia-appoints-global-integrated-marcoms-agency\/\",\"name\":\"Tourism Australia appoints global integrated marcoms agency - Asia Advisory\",\"isPartOf\":{\"@id\":\"https:\/\/asiaadvisory.co\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/asiaadvisory.co\/tourism-australia-appoints-global-integrated-marcoms-agency\/#primaryimage\"},\"datePublished\":\"2019-11-19T20:15:00+00:00\",\"dateModified\":\"2019-11-14T04:01:27+00:00\",\"author\":{\"@id\":\"https:\/\/asiaadvisory.co\/#\/schema\/person\/f9f82aaed01d83a9e1439c93dce29434\"},\"breadcrumb\":{\"@id\":\"https:\/\/asiaadvisory.co\/tourism-australia-appoints-global-integrated-marcoms-agency\/#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/asiaadvisory.co\/tourism-australia-appoints-global-integrated-marcoms-agency\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/asiaadvisory.co\/tourism-australia-appoints-global-integrated-marcoms-agency\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/asiaadvisory.co\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tourism Australia appoints global integrated marcoms agency\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/asiaadvisory.co\/#\/schema\/person\/f9f82aaed01d83a9e1439c93dce29434\",\"name\":\"Adam O'Neill\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/asiaadvisory.co\/#personlogo\",\"inLanguage\":\"en-AU\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d95ce1eb6d603035ee8c612946e057fc?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d95ce1eb6d603035ee8c612946e057fc?s=96&d=identicon&r=g\",\"caption\":\"Adam O'Neill\"},\"sameAs\":[\"https:\/\/asiaadvisory.co\",\"https:\/\/www.facebook.com\/asiaadvisory\",\"https:\/\/www.linkedin.com\/company\/asia-advisory\",\"https:\/\/www.youtube.com\/channel\/UCDmSkNv6MsFKdRISdfeDwnw\/featured\"],\"url\":\"https:\/\/asiaadvisory.co\/author\/adam718451081\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tourism Australia appoints global integrated marcoms agency - Asia Advisory","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/asiaadvisory.co\/tourism-australia-appoints-global-integrated-marcoms-agency\/","og_locale":"en_US","og_type":"article","og_title":"Tourism Australia appoints global integrated marcoms agency - Asia Advisory","og_description":"The Tourism Australia’s board has appointed WPP’s “OPR” as its global agency in September, 2019, along with Reuter Communications forRead More","og_url":"https:\/\/asiaadvisory.co\/tourism-australia-appoints-global-integrated-marcoms-agency\/","og_site_name":"Asia Advisory","article_author":"https:\/\/www.facebook.com\/asiaadvisory","article_published_time":"2019-11-19T20:15:00+00:00","article_modified_time":"2019-11-14T04:01:27+00:00","og_image":[{"url":"https:\/\/asiaadvisory.co\/wp-content\/uploads\/2019\/11\/tourism_australia-20190906012502860.jpg?w=614"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"Adam O'Neill"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/asiaadvisory.co\/#website","url":"https:\/\/asiaadvisory.co\/","name":"Asia Advisory","description":"Building people to people links across Asia","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/asiaadvisory.co\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-AU"},{"@type":"ImageObject","@id":"https:\/\/asiaadvisory.co\/tourism-australia-appoints-global-integrated-marcoms-agency\/#primaryimage","inLanguage":"en-AU","url":"https:\/\/asiaadvisory.co\/wp-content\/uploads\/2019\/11\/tourism_australia-20190906012502860.jpg?w=614","contentUrl":"https:\/\/asiaadvisory.co\/wp-content\/uploads\/2019\/11\/tourism_australia-20190906012502860.jpg?w=614"},{"@type":"WebPage","@id":"https:\/\/asiaadvisory.co\/tourism-australia-appoints-global-integrated-marcoms-agency\/#webpage","url":"https:\/\/asiaadvisory.co\/tourism-australia-appoints-global-integrated-marcoms-agency\/","name":"Tourism Australia appoints global integrated marcoms agency - Asia Advisory","isPartOf":{"@id":"https:\/\/asiaadvisory.co\/#website"},"primaryImageOfPage":{"@id":"https:\/\/asiaadvisory.co\/tourism-australia-appoints-global-integrated-marcoms-agency\/#primaryimage"},"datePublished":"2019-11-19T20:15:00+00:00","dateModified":"2019-11-14T04:01:27+00:00","author":{"@id":"https:\/\/asiaadvisory.co\/#\/schema\/person\/f9f82aaed01d83a9e1439c93dce29434"},"breadcrumb":{"@id":"https:\/\/asiaadvisory.co\/tourism-australia-appoints-global-integrated-marcoms-agency\/#breadcrumb"},"inLanguage":"en-AU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/asiaadvisory.co\/tourism-australia-appoints-global-integrated-marcoms-agency\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/asiaadvisory.co\/tourism-australia-appoints-global-integrated-marcoms-agency\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/asiaadvisory.co\/"},{"@type":"ListItem","position":2,"name":"Tourism Australia appoints global integrated marcoms agency"}]},{"@type":"Person","@id":"https:\/\/asiaadvisory.co\/#\/schema\/person\/f9f82aaed01d83a9e1439c93dce29434","name":"Adam O'Neill","image":{"@type":"ImageObject","@id":"https:\/\/asiaadvisory.co\/#personlogo","inLanguage":"en-AU","url":"https:\/\/secure.gravatar.com\/avatar\/d95ce1eb6d603035ee8c612946e057fc?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d95ce1eb6d603035ee8c612946e057fc?s=96&d=identicon&r=g","caption":"Adam O'Neill"},"sameAs":["https:\/\/asiaadvisory.co","https:\/\/www.facebook.com\/asiaadvisory","https:\/\/www.linkedin.com\/company\/asia-advisory","https:\/\/www.youtube.com\/channel\/UCDmSkNv6MsFKdRISdfeDwnw\/featured"],"url":"https:\/\/asiaadvisory.co\/author\/adam718451081\/"}]}},"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pdZNsI-e6","jetpack-related-posts":[{"id":1176,"url":"https:\/\/asiaadvisory.co\/tourism-recovery-package\/","url_meta":{"origin":874,"position":0},"title":"Understanding Australia’s Tourism Recovery Package","date":"","format":false,"excerpt":"Tourism is our 3rd largest export after Iron Ore & Coal and employs 1 in 13 Australians. Suffering a fall in domestic and international tourists over the summer with bushfires across Australia, the Federal Government has announced a Tourism Recovery Package.Here is a detailed explanation of the funding and what\u2026","rel":"","context":"In "Tourism"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/asiaadvisory.co\/wp-content\/uploads\/2020\/06\/3485311169_a31d727603_c.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":528,"url":"https:\/\/asiaadvisory.co\/tourism-contributes-57-3bn-to-the-australian-economy\/","url_meta":{"origin":874,"position":1},"title":"Tourism contributes $57.3Bn to the Australian economy","date":"","format":false,"excerpt":"The latest numbers from Tourism Research Australia shows a 7% growth in spending. Tourism is Australia's largest services export, accounting for 9.3% or $37.4Bn of total exports. Additionally, the Australian Tourism industry employs over 646,000 people. https:\/\/www.tra.gov.au\/economic-analysis\/economic-value\/national-tourism-satellite-account\/national-tourism-satellite-account #australia #travel #exports #tourism","rel":"","context":"In "Tourism"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/asiaadvisory.co\/wp-content\/uploads\/2019\/05\/tourism-data-.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":500,"url":"https:\/\/asiaadvisory.co\/chinese-payment-systems-tourism\/","url_meta":{"origin":874,"position":2},"title":"Chinese Payment Systems & Tourism","date":"","format":false,"excerpt":"A number of clients struggle with this, particularly those tourism experiences without a physical shop front. Research from Tourism Research Australia shows that in 2018, 1.4m Tourists from China injected AUD$11.7Bn spend into the Australian economy, and this is forecast to triple to $34Bn by 2026. These investment figures could\u2026","rel":"","context":"In "mobile payment"","img":{"alt_text":"","src":"https:\/\/i2.wp.com\/asiaadvisory.co\/wp-content\/uploads\/2019\/04\/e5b18fe5b995e5bfabe785a7-2019-04-16-e4b88ae58d8810.47.31.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":519,"url":"https:\/\/asiaadvisory.co\/selling-australian-tourism-experiences-to-asia\/","url_meta":{"origin":874,"position":3},"title":"Selling Australian Tourism Experiences to Asia","date":"","format":false,"excerpt":"https:\/\/videopress.com\/v\/AHUG7Qvm Selling Australian Tourism Experiences to Asia A couple of weeks ago we had a conversation with\u00a0Terry Hilsberg\u00a0about our business plan for the\u00a0China Canvas Challenge. Starting with how we launched\u00a0Asia Advisory\u00a0and the story of establishing people-to-people relationships in Korea. Returning to Australia in late 2013, our discovery that many Australian\u2026","rel":"","context":"In "economics"","img":{"alt_text":"","src":"https:\/\/i2.wp.com\/asiaadvisory.co\/wp-content\/uploads\/2019\/04\/c3-final.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":673,"url":"https:\/\/asiaadvisory.co\/asia-is-the-future-of-australias-inbound-tourism-not-just-china\/","url_meta":{"origin":874,"position":4},"title":"Asia is the future of Australia\u2019s inbound tourism, not just China","date":"","format":false,"excerpt":"Tourism Australia MD & CEO John O\u2019Sullivan has one key theme throughout his keynote and panel discussions: While China is important to inbound growth, we should not be ignoring other Asian markets. The insightful video includes Asia Tourism Growth Outlook and the panel covering the topic named Facilitating the expansion-\u2026","rel":"","context":"In \"asia\"","img":{"alt_text":"","src":"https:\/\/i1.wp.com\/asiaadvisory.co\/wp-content\/uploads\/2019\/07\/64874454_357562521573627_4166394194409029632_o.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":869,"url":"https:\/\/asiaadvisory.co\/tourism-accommodation-australia-taa-welcome-all-nippon-airways-ana-direct-flight-between-tokyo-and-perth\/","url_meta":{"origin":874,"position":5},"title":"Tourism Accommodation Australia (TAA) welcome All Nippon Airways (ANA) direct flight between Tokyo and Perth","date":"","format":false,"excerpt":"Tourism WA have announced a comprehensive industry training program to help tourism operators understand Japanese Travellers. It is a good time all to WA tourism operators to consider the fantastic opportunities. https:\/\/www.thehotelconversation.com.au\/news\/2019\/09\/04\/tourism-accommodation-australia-taa-welcome-all-nippon-airways-ana-direct-flight","rel":"","context":"In \"#Asia\"","img":{"alt_text":"","src":"https:\/\/i2.wp.com\/asiaadvisory.co\/wp-content\/uploads\/2019\/11\/all_nippon.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/asiaadvisory.co\/wp-json\/wp\/v2\/posts\/874"}],"collection":[{"href":"https:\/\/asiaadvisory.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asiaadvisory.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asiaadvisory.co\/wp-json\/wp\/v2\/users\/142704466"}],"replies":[{"embeddable":true,"href":"https:\/\/asiaadvisory.co\/wp-json\/wp\/v2\/comments?post=874"}],"version-history":[{"count":0,"href":"https:\/\/asiaadvisory.co\/wp-json\/wp\/v2\/posts\/874\/revisions"}],"wp:attachment":[{"href":"https:\/\/asiaadvisory.co\/wp-json\/wp\/v2\/media?parent=874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asiaadvisory.co\/wp-json\/wp\/v2\/categories?post=874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asiaadvisory.co\/wp-json\/wp\/v2\/tags?post=874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}