{"id":778,"date":"2019-09-08T12:06:24","date_gmt":"2019-09-08T02:06:24","guid":{"rendered":"https:\/\/asiaadvisory.co\/?p=778"},"modified":"2020-08-31T15:18:41","modified_gmt":"2020-08-31T05:18:41","slug":"killer-content-marketing-saved-my-failing-startup","status":"publish","type":"post","link":"https:\/\/asiaadvisory.co\/killer-content-marketing-saved-my-failing-startup\/","title":{"rendered":"Killer Content Marketing saved my failing startup"},"content":{"rendered":"<div class=\"post-content\">\n<figure class=\"wp-block-image size-large\"><img data-attachment-id=\"782\" data-permalink=\"https:\/\/asiaadvisory.co\/asia-advisory-content-marketing-1\/\" data-orig-file=\"https:\/\/asiaadvisory.co\/wp-content\/uploads\/2019\/09\/asia-advisory-content-marketing-1.jpg\" data-orig-size=\"3384,1914\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"asia-advisory-content-marketing-1\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/asiaadvisory.co\/wp-content\/uploads\/2019\/09\/asia-advisory-content-marketing-1.jpg\" data-large-file=\"https:\/\/asiaadvisory.co\/wp-content\/uploads\/2019\/09\/asia-advisory-content-marketing-1.jpg\" decoding=\"async\" loading=\"lazy\" width=\"3384\" height=\"1914\" src=\"https:\/\/asiaadvisory.co\/wp-content\/uploads\/2019\/09\/asia-advisory-content-marketing-1.jpg?w=1024\" alt=\"\" class=\"wp-image-782\"\/><\/figure>\n\n\n\n<p class=\"has-medium-font-size\">Coming to the end of our first year of business, and man has it been a roller coaster! <\/p>\n\n\n\n<p class=\"has-medium-font-size\">Building a base of clients, market testing new products and figuring out what services clients are willing to pay for. <\/p>\n\n\n\n<p class=\"has-medium-font-size\">Starting a business or founding a startup as Elon Musk says is like &#8220;chewing on glass staring into the abyss&#8221;. Having said that Content Marketing has been the big turning point for us, creating our own original thinking, amplifying industry research and sharing it across our social platforms. <\/p>\n\n\n\n<p class=\"has-medium-font-size\">If you&#8217;re thinking about your own business idea or how to get more awareness for your passion project have a look, I hope you get something out of it&#8230;<\/p>\n\n\n\n<div class=\"wp-block-file\"><a href=\"https:\/\/asiaadvisory.co\/2019\/09\/08\/killer-content-marketing-saved-my-failing-startup\/killer-content-marketing-asia-advisory-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">Killer Content Marketing &#8211; Asia Advisory<\/a><a href=\"https:\/\/asiaadvisory.co\/wp-content\/uploads\/2019\/09\/killer-content-marketing-asia-advisory-1.pdf\" class=\"wp-block-file__button\" download>Download<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Coming to the end of our first year of business, and man has it been a roller coaster! Building a<a href=\"https:\/\/asiaadvisory.co\/killer-content-marketing-saved-my-failing-startup\/\">Read More<i class=\"fa fa-long-arrow-right\" aria-hidden=\"true\"><\/i><\/a><\/p>\n","protected":false},"author":142704466,"featured_media":782,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","ub_ctt_via":"","spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[676025778],"tags":[374,210229,20429],"rise-blocks_total_comments":0,"rise-blocks_categories":[{"term_id":676025778,"name":"Haymarket HQ","slug":"haymarket-hq","term_group":0,"term_taxonomy_id":197,"taxonomy":"category","description":"","parent":0,"count":3,"filter":"raw","cat_ID":676025778,"category_count":3,"category_description":"","cat_name":"Haymarket HQ","category_nicename":"haymarket-hq","category_parent":0}],"rise-blocks_excerpt":"Coming to the end of our first year of business, and man has it been a roller coaster! Building a base of clients, market testing new products and figuring out what services clients are willing to pay for. Starting a business or founding a startup as Elon Musk says is like &#8220;chewing on glass staring into the abyss&#8221;. Having said..","featured_image_src":"https:\/\/asiaadvisory.co\/wp-content\/uploads\/2019\/09\/asia-advisory-content-marketing-1.jpg","author_info":{"display_name":"Adam O'Neill","author_link":"https:\/\/asiaadvisory.co\/author\/adam718451081\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Killer Content Marketing saved my failing startup - Asia Advisory<\/title>\n<meta name=\"description\" content=\"It&#039;s been a rollercoaster ride since starting Asia Advisory but creating Killer Content has helped save my failing startup. Click to read how\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asiaadvisory.co\/killer-content-marketing-saved-my-failing-startup\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Killer Content Marketing saved my failing startup - Asia Advisory\" \/>\n<meta property=\"og:description\" content=\"It&#039;s been a rollercoaster ride since starting Asia Advisory but creating Killer Content has helped save my failing startup. 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According to the FT, the Korean government had earmarked $9Bn of investment to help support growth for startups, particularly focussed on AI, Drone Technology and Fin-tech startups. The three-year\u2026","rel":"","context":"In &quot;3D Printing&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/asiaadvisory.co\/wp-content\/uploads\/2018\/12\/Seoul-Startup-Ecosystem-1.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":310,"url":"https:\/\/asiaadvisory.co\/part-2-navigating-the-best-startup-hubs-and-incubators-in-korea\/","url_meta":{"origin":778,"position":1},"title":"Part 2 &#8211; Navigating the best Startup Hubs and Incubators in Korea","date":"","format":false,"excerpt":"The Slide, Seoul Startup Hub Relaxation Pods, Seoul Startup Hub Solo Working Spaces, Seoul Startup Hub Seoul Startup Hub \u00a0Features: Central Seoul Location, Good Transport, Foreigner Friendly, Multiple support companies in-house, Seoul Market Access Program, 3D Printing, Test KitchenKeywords: #Startup #Incubator #Accelerator #3DPrinting #TestKitchenThis facility is conveniently located in the\u2026","rel":"","context":"In &quot;3D Printing&quot;","img":{"alt_text":"","src":"https:\/\/i2.wp.com\/asiaadvisory.co\/wp-content\/uploads\/2018\/11\/slide.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":236,"url":"https:\/\/asiaadvisory.co\/latest-thoughts-seoul-startup-hub\/","url_meta":{"origin":778,"position":2},"title":"Seoul Startup Hub &#8211; Induction Program","date":"","format":false,"excerpt":"Day One of the International Induction program at Seoul Startup Hub. The operation is just over 18 months old but is demonstration how serious the Seoul Metropolitan Government is about investing in Startups and the supporting infrastructure. The building is fitted out with a TV\/Online recording studio, commercial grade 3D\u2026","rel":"","context":"In &quot;3D Printing&quot;","img":{"alt_text":"","src":"https:\/\/i2.wp.com\/asiaadvisory.co\/wp-content\/uploads\/2018\/11\/slide.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":359,"url":"https:\/\/asiaadvisory.co\/ghosting-at-work\/","url_meta":{"origin":778,"position":3},"title":"Ghosting at work","date":"","format":false,"excerpt":"In Japan, there is a lot of negative emotion associated with leaving and changing jobs. Particularly the shame of quitting and telling your boss and family. There's a Japanese startup called \"Exit\" which for a fee of JPY50,000 will resign on your behalf and tell your boss and family. 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What's most disturbing is the way of these people's demise; 15 were\u2026","rel":"","context":"In \"China\"","img":{"alt_text":"","src":"https:\/\/i2.wp.com\/asiaadvisory.co\/wp-content\/uploads\/2019\/02\/e5b18fe5b995e5bfabe785a7-2019-02-22-e4b88be58d884.56.24.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/asiaadvisory.co\/wp-json\/wp\/v2\/posts\/778"}],"collection":[{"href":"https:\/\/asiaadvisory.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asiaadvisory.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asiaadvisory.co\/wp-json\/wp\/v2\/users\/142704466"}],"replies":[{"embeddable":true,"href":"https:\/\/asiaadvisory.co\/wp-json\/wp\/v2\/comments?post=778"}],"version-history":[{"count":0,"href":"https:\/\/asiaadvisory.co\/wp-json\/wp\/v2\/posts\/778\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asiaadvisory.co\/wp-json\/wp\/v2\/media\/782"}],"wp:attachment":[{"href":"https:\/\/asiaadvisory.co\/wp-json\/wp\/v2\/media?parent=778"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asiaadvisory.co\/wp-json\/wp\/v2\/categories?post=778"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asiaadvisory.co\/wp-json\/wp\/v2\/tags?post=778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}