{"id":4472,"date":"2021-09-02T08:00:00","date_gmt":"2021-09-01T22:00:00","guid":{"rendered":"https:\/\/asiaadvisory.co\/?p=4472"},"modified":"2021-08-12T18:03:19","modified_gmt":"2021-08-12T08:03:19","slug":"business-partner-china","status":"publish","type":"post","link":"https:\/\/asiaadvisory.co\/business-partner-china\/","title":{"rendered":"Why you need a strong business partner in China"},"content":{"rendered":"
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With China being Australia’s largest trading partner, there is a high probability that your business is somehow linked to the performance of the Chinese economy. There are great opportunities that come with working with Chinese businesses, however as many industries have seen, it\u2019s not always a straightforward partnership. <\/p>\n\n\n\n

China is one of the world’s largest economies, ranked 2nd to the US but that may evolve in the coming decade. China\u2019s GDP is about 14.3 trillion dollars according to the Observatory of Economic Complexity (OEC). Looking at demographics, China boasts a population of a little under 1.5 billion people, which means that with some careful target audience profiling you could have the ability to reach astronomical amounts of prospective customers. Regardless of your go-to-market model, using eCommerce platforms such as Alibaba or Taobao, or a local distributor to manage your sales network, establishing strong local partnerships can offer a launchpad for your business to expand beyond Australia. <\/p>\n\n\n\n

China is Australia’s number one export location, exporting 111 billion dollars worth of goods to China in 2019. This volume is increasing 17.7% every year, making it an extremely lucrative place to do business. However, before selecting a partner it may be worth addressing the different ways both cultures conduct business. We\u2019ve created this checklist to help ensure your success in the Chinese market;<\/p>\n\n\n\n