{"id":168,"date":"2018-10-12T11:40:19","date_gmt":"2018-10-12T00:40:19","guid":{"rendered":"https:\/\/asiaadvisory.co\/?p=168"},"modified":"2018-10-12T16:26:19","modified_gmt":"2018-10-12T05:26:19","slug":"168","status":"publish","type":"post","link":"https:\/\/asiaadvisory.co\/168\/","title":{"rendered":"What makes BabyShark so successful in the global market?"},"content":{"rendered":"
 \n\nSouth Korea’s BabyShark<\/span><\/span> has surpassed 1.6 billion views on <\/span>YouTube. They were recently featured on The Ellen Show<\/span><\/span> and The Late Show<\/span><\/span> with James Corden. The character and songs were created by a children\u2019s education company from South Korea called <\/span>SMARTSTUDY. What makes them so successful in the global market? They first produce content in English, then translate into over 11 languages including Korean, Japanese, Spanish, Russian, Mandarin, and Thai. A multi-lingual version takes on average of two months to produce and adapt in consideration of the language and local culture. For example, for the Chinese version, they work with studios in Shanghai and Beijing. Translations are done in real time and local adjustments are made for each version. Takeaway = Don’t just produce content in English put it on YouTube and hope it will fly in other markets. Take time to adapt, get the local translation done locally (not via <\/span>Google translate) and acknowledge local cultural nuances.\u00a0<\/span>\n\nLinkedIn: What makes BabyShark so successful in the global market?<\/a><\/div>","protected":false},"excerpt":{"rendered":"

  South Korea’s BabyShark has surpassed 1.6 billion views on YouTube. They were recently featured on The Ellen Show andRead More<\/i><\/a><\/p>\n","protected":false},"author":142704466,"featured_media":169,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","ub_ctt_via":"","spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[],"tags":[504036829,10862902,3956,175],"rise-blocks_total_comments":0,"rise-blocks_categories":[],"rise-blocks_excerpt":"  South Korea’s BabyShark has surpassed 1.6 billion views on YouTube. They were recently featured on The Ellen Show and The Late Show with James Corden. The character and songs were created by a children\u2019s education company from South Korea called SMARTSTUDY. What makes them so successful in the global market? They first produce content in English, then translate into..","featured_image_src":"https:\/\/asiaadvisory.co\/wp-content\/uploads\/2018\/10\/e5b18fe5b995e5bfabe785a7-2018-10-12-e4b88ae58d8811-38-43-e1539321138843.png","author_info":{"display_name":"Adam O'Neill","author_link":"https:\/\/asiaadvisory.co\/author\/adam718451081\/"},"yoast_head":"\nWhat makes BabyShark so successful in the global market? - Asia Advisory<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asiaadvisory.co\/168\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What makes BabyShark so successful in the global market? - Asia Advisory\" \/>\n<meta property=\"og:description\" content=\"  South Korea’s BabyShark has surpassed 1.6 billion views on YouTube. They were recently featured on The Ellen Show andRead More\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asiaadvisory.co\/168\/\" \/>\n<meta property=\"og:site_name\" content=\"Asia Advisory\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/asiaadvisory\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-12T00:40:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-10-12T05:26:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/asiaadvisory.co\/wp-content\/uploads\/2018\/10\/e5b18fe5b995e5bfabe785a7-2018-10-12-e4b88ae58d8811-38-43-e1539321138843.png?fit=681%2C497&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"681\" \/>\n\t<meta property=\"og:image:height\" content=\"497\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adam O'Neill\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/asiaadvisory.co\/#website\",\"url\":\"https:\/\/asiaadvisory.co\/\",\"name\":\"Asia Advisory\",\"description\":\"Building people to people links across Asia\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/asiaadvisory.co\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-AU\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/asiaadvisory.co\/168\/#primaryimage\",\"inLanguage\":\"en-AU\",\"url\":\"https:\/\/asiaadvisory.co\/wp-content\/uploads\/2018\/10\/e5b18fe5b995e5bfabe785a7-2018-10-12-e4b88ae58d8811-38-43-e1539321138843.png\",\"contentUrl\":\"https:\/\/asiaadvisory.co\/wp-content\/uploads\/2018\/10\/e5b18fe5b995e5bfabe785a7-2018-10-12-e4b88ae58d8811-38-43-e1539321138843.png\",\"width\":681,\"height\":497},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/asiaadvisory.co\/168\/#webpage\",\"url\":\"https:\/\/asiaadvisory.co\/168\/\",\"name\":\"What makes BabyShark so successful in the global market? - Asia Advisory\",\"isPartOf\":{\"@id\":\"https:\/\/asiaadvisory.co\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/asiaadvisory.co\/168\/#primaryimage\"},\"datePublished\":\"2018-10-12T00:40:19+00:00\",\"dateModified\":\"2018-10-12T05:26:19+00:00\",\"author\":{\"@id\":\"https:\/\/asiaadvisory.co\/#\/schema\/person\/f9f82aaed01d83a9e1439c93dce29434\"},\"breadcrumb\":{\"@id\":\"https:\/\/asiaadvisory.co\/168\/#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/asiaadvisory.co\/168\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/asiaadvisory.co\/168\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/asiaadvisory.co\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What makes BabyShark so successful in the global market?\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/asiaadvisory.co\/#\/schema\/person\/f9f82aaed01d83a9e1439c93dce29434\",\"name\":\"Adam O'Neill\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/asiaadvisory.co\/#personlogo\",\"inLanguage\":\"en-AU\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d95ce1eb6d603035ee8c612946e057fc?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d95ce1eb6d603035ee8c612946e057fc?s=96&d=identicon&r=g\",\"caption\":\"Adam O'Neill\"},\"sameAs\":[\"https:\/\/asiaadvisory.co\",\"https:\/\/www.facebook.com\/asiaadvisory\",\"https:\/\/www.linkedin.com\/company\/asia-advisory\",\"https:\/\/www.youtube.com\/channel\/UCDmSkNv6MsFKdRISdfeDwnw\/featured\"],\"url\":\"https:\/\/asiaadvisory.co\/author\/adam718451081\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What makes BabyShark so successful in the global market? - Asia Advisory","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/asiaadvisory.co\/168\/","og_locale":"en_US","og_type":"article","og_title":"What makes BabyShark so successful in the global market? - Asia Advisory","og_description":"  South Korea’s BabyShark has surpassed 1.6 billion views on YouTube. 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