{"id":1625,"date":"2020-04-28T12:25:28","date_gmt":"2020-04-28T02:25:28","guid":{"rendered":"https:\/\/asiaadvisory.co\/?p=1625"},"modified":"2020-06-17T19:08:48","modified_gmt":"2020-06-17T09:08:48","slug":"paused-digital-marketing-campaigns","status":"publish","type":"post","link":"https:\/\/asiaadvisory.co\/paused-digital-marketing-campaigns\/","title":{"rendered":"Paused your digital marketing campaigns? Here are 3 things you might be missing out on…"},"content":{"rendered":"
Something interesting is happening online right now, and it\u2019s not the abundant production of Tiktok videos. It\u2019s happening across the big end town with multinationals letting fear override everything we\u2019ve learned during the GFC and pulling their online ad campaigns (Source: New York Times<\/a>). Marketing in a time of crisis is an easy budget for reckless CFOs to slash and burn because, one, marketing costs seem like unnecessary expenditure and two, it\u2019s an easy expense to cut because the negative impacts on brand awareness, sales and reputation won\u2019t be apparent for some time. The Internet Advertising Bureau in the USA shared a research article<\/a> last week claiming that 86% of publishers had been asked to pause or cancel their client\u2019s ad campaigns. Online marketing guru Neil Patel<\/a> has shown online traffic has fallen across a range of industries, with the obvious categories such as Construction, Transport, Travel and Advertising leading the declines. <\/p>\n\n\n\n