{"id":1625,"date":"2020-04-28T12:25:28","date_gmt":"2020-04-28T02:25:28","guid":{"rendered":"https:\/\/asiaadvisory.co\/?p=1625"},"modified":"2020-06-17T19:08:48","modified_gmt":"2020-06-17T09:08:48","slug":"paused-digital-marketing-campaigns","status":"publish","type":"post","link":"https:\/\/asiaadvisory.co\/paused-digital-marketing-campaigns\/","title":{"rendered":"Paused your digital marketing campaigns? Here are 3 things you might be missing out on…"},"content":{"rendered":"
\n

If you’re not conducting some form of Digital Marketing right now you may be missing out on a unique opportunity<\/strong>…<\/h2>\n\n\n\n

Something interesting is happening online right now, and it\u2019s not the abundant production of Tiktok videos. It\u2019s happening across the big end town with multinationals letting fear override everything we\u2019ve learned during the GFC and pulling their online ad campaigns (Source: New York Times<\/a>). Marketing in a time of crisis is an easy budget for reckless CFOs to slash and burn because, one, marketing costs seem like unnecessary expenditure and two, it\u2019s an easy expense to cut because the negative impacts on brand awareness, sales and reputation won\u2019t be apparent for some time. The Internet Advertising Bureau in the USA shared a research article<\/a> last week claiming that 86% of publishers had been asked to pause or cancel their client\u2019s ad campaigns. Online marketing guru Neil Patel<\/a> has shown online traffic has fallen across a range of industries, with the obvious categories such as Construction, Transport, Travel and Advertising leading the declines. <\/p>\n\n\n\n

\"\"
Source: NeilPatel.com<\/figcaption><\/figure>\n\n\n\n

However, the world\u2019s largest marketing research firm, Kantar released a COVID-19 research barometer<\/a> which found that only 8% of people felt that brands should stop advertising. Adding strength to their previous findings that brands who continue to advertise through a downturn come out in a stronger position than those who do not.    <\/p>\n\n\n\n

1. Heavily discounted ad inventory<\/strong><\/h2>\n\n\n\n

With large brands pulling their campaigns it\u2019s putting pressure on publishers to reduce prices. Particularly for auction based biddable media, such as Google Adwords. US search agency Wordstream<\/a> has shown cost per click prices are declining between 7-23%, depending on industry. At the same time conversion rates are increasing across a number of categories so this is an epic time for small businesses to launch branding campaigns. This doesn\u2019t necessarily mean diving in to exploit the situation, but it\u2019s an efficient time to launch videos and brand building campaigns to build trust in your business. <\/p>\n\n\n\n

2. The new growth sectors transacting online<\/strong><\/h2>\n\n\n\n

Looking for certainty is still dominating search queries with terms such as ATO Jobkeeper, Centrelink Job Seeker, and LinkedIn featuring the daily Top 10. However, entering the 5th week of home isolation people are turning to search for inspiration and learning.  These search terms are increasing exponentially: <\/p>\n\n\n\n

\u201cHow to Make\u201d <\/h3>\n\n\n\n
\"\"
Source: Google Trends<\/figcaption><\/figure>\n\n\n\n

\u201cHow to Bake\u201d<\/h3>\n\n\n\n
\"\"\/
Source: Google Trends<\/em><\/figcaption><\/figure>\n\n\n\n

\u201cFree online Learning\u201d <\/h3>\n\n\n\n
\"\"\/
Source: Google Trends<\/em><\/figcaption><\/figure>\n\n\n\n

\u201cFree Online Games\u201d <\/h3>\n\n\n\n
\"\"\/
Source: Google Trends<\/em><\/figcaption><\/figure>\n\n\n\n

Free TAFE Courses NSW 2020 Coronavirus is currently the #9th most ranked search on Google, after the common questions about tracking the virus and seeking employment assistance. <\/p>\n\n\n\n

So tapping into this trend, you could create short form videos for a bit of education and fun about your business, these are the types of content that are being shared on social channels.<\/p>\n\n\n\n

Sydney Wildlife Zoo<\/a> is keeping kids and grown-ups entertained with a mixture of education resources such as the Animal Habitat Sheets and fun live streams of their animal feedings.<\/p>\n\n\n\n

\"\"\/
https:\/\/www.facebook.com\/wildlifesydney<\/figcaption><\/figure>\n\n\n\n

The Sydney Opera House<\/a> is opening its doors streaming recordings of their most popular concerts as part of a new program \u201cFrom our house to yours\u201d. Keeping audiences engaged and showcasing some of their best Theatre, Music and Talks.<\/p>\n\n\n\n

\"\"\/
https:\/\/www.facebook.com\/sydneyoperahouse<\/a><\/figcaption><\/figure><\/div>\n\n\n\n
\"\"\/
https:\/\/www.facebook.com\/sydneyoperahouse<\/a><\/figcaption><\/figure><\/div>\n\n\n\n
\"\"\/
https:\/\/www.facebook.com\/sydneyoperahouse<\/a><\/figcaption><\/figure><\/div>\n\n\n\n

Local producers are also coming together to support each other during the COVID-19 lockdown. Tamworth Pub, the Wedler\u2019s Arms found itself in a challenging position when social restrictions forced the closure of pubs, hospitality venues and cafes. However, the team was fast to innovate and pulled together a collection of the best food & beverage suppliers in the region to produce Bunker Boxes. Using the pubs brewery and cold storage facilities, produce is centralised and packed ready for distribution. These Bunker Boxes have a variety of produce which is unique each week and includes cakes & breads from the local bakery, fresh market vegetables and meats all from within the region. This is a great way for people to get their weekly food supplies whilst also supporting the regional community. There\u2019s been over 100 boxes a week sent out so far.<\/p>\n\n\n\n

\"\"\/
https:\/\/www.facebook.com\/bunkerboxes<\/figcaption><\/figure><\/div>\n\n\n\n

3. Small Business Credits<\/strong><\/h2>\n\n\n\n

If you\u2019ve been using Google Ads in 2019 you may be able to access their small business credits. This is designed to encourage existing customers to continue spending so you\u2019ll need to have spent with Google at least 10 out of the last 12 months. If you\u2019re new to the game, then maybe it\u2019s worth considering setting up a Google My Business and Adwords account. Once you\u2019ve registered your business credentials you can access $100 worth Ad credits<\/a> to start testing. The other option and our recommendation for beginners and intermediate marketers alike is doing one of Google\u2019s free courses. There\u2019s a Fundamentals of Digital Marketing Course specifically designed for self-paced e-learning and aimed at getting your small businesses e-commerce ready. The best thing is you can do it at your own speed. The subjects are broken down into simple modules with quizzes and an online exam and certificate at the end of the course. https:\/\/learndigital.withgoogle.com\/digitalgarage-au\/course\/digital-marketing<\/a><\/p>\n\n\n\n

Facebook is also supporting small businesses with grants<\/a> for businesses who have experienced challenges because of COVID-19. The grants work through an application process and the company must have been operating for at least a year and have between 2-50 employees. Further details of this program are yet to be announced for Australia but it\u2019s worth registering for here<\/a>. It’s also a great time to use that home time to brush up on some Facebook Skills, check out some of the courses on Facebook Blueprint <\/a><\/p>\n\n\n\n

New advertisers to Linkedin can also claim a AUD$50 credit <\/a>to get started. The strength of using this channel is an ability to promote B2B events aimed at a professional audience. Before you rule out this channel, keep in mind that your suppliers, employees and distributors are also professionals in their specific fields. Linkedin may offer a unique way to strengthen these partnerships whilst also building your reputation looking for new partners. <\/p>\n\n\n\n

In the absence of face to face customers there are numerous ways your business can still operate and build its reputation, don\u2019t stall in adjusting your operating model.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

If you’re not conducting some form of Digital Marketing right now you may be missing out on a unique opportunity…Read More<\/i><\/a><\/p>\n","protected":false},"author":142704466,"featured_media":1632,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","ub_ctt_via":"","spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[691264607,691264551,691264606],"tags":[691264555,691264609,691264608,9826,691264554,200,691264610],"rise-blocks_total_comments":2,"rise-blocks_categories":[{"term_id":691264551,"name":"digital marketing","slug":"digital-marketing","term_group":0,"term_taxonomy_id":313,"taxonomy":"category","description":"","parent":0,"count":7,"filter":"raw"}],"rise-blocks_excerpt":"If you’re not conducting some form of Digital Marketing right now you may be missing out on a unique opportunity… Something interesting is happening online right now, and it\u2019s not the abundant production of Tiktok videos. It\u2019s happening across the big end town with multinationals letting fear override everything we\u2019ve learned during the GFC and pulling their online ad campaigns..","featured_image_src":"https:\/\/asiaadvisory.co\/wp-content\/uploads\/2020\/04\/Conversion-Declines-Neil-Patel.png","author_info":{"display_name":"Adam O'Neill","author_link":"https:\/\/asiaadvisory.co\/author\/adam718451081\/"},"yoast_head":"\nPaused your digital marketing campaigns? Here are 3 things you might be missing out on... - Asia Advisory<\/title>\n<meta name=\"description\" content=\"If you're not conducting some form of Digital Marketing right now you may be missing out on a unique opportunity\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asiaadvisory.co\/paused-digital-marketing-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paused your digital marketing campaigns? Here are 3 things you might be missing out on... - Asia Advisory\" \/>\n<meta property=\"og:description\" content=\"If you're not conducting some form of Digital Marketing right now you may be missing out on a unique opportunity\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asiaadvisory.co\/paused-digital-marketing-campaigns\/\" \/>\n<meta property=\"og:site_name\" content=\"Asia Advisory\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/asiaadvisory\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-28T02:25:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-17T09:08:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asiaadvisory.co\/wp-content\/uploads\/2020\/04\/Conversion-Declines-Neil-Patel.png\" \/>\n\t<meta property=\"og:image:width\" content=\"698\" \/>\n\t<meta property=\"og:image:height\" content=\"459\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adam O'Neill\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/asiaadvisory.co\/#website\",\"url\":\"https:\/\/asiaadvisory.co\/\",\"name\":\"Asia Advisory\",\"description\":\"Building people to people links across Asia\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/asiaadvisory.co\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-AU\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/asiaadvisory.co\/paused-digital-marketing-campaigns\/#primaryimage\",\"inLanguage\":\"en-AU\",\"url\":\"https:\/\/asiaadvisory.co\/wp-content\/uploads\/2020\/04\/Conversion-Declines-Neil-Patel.png\",\"contentUrl\":\"https:\/\/asiaadvisory.co\/wp-content\/uploads\/2020\/04\/Conversion-Declines-Neil-Patel.png\",\"width\":698,\"height\":459},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/asiaadvisory.co\/paused-digital-marketing-campaigns\/#webpage\",\"url\":\"https:\/\/asiaadvisory.co\/paused-digital-marketing-campaigns\/\",\"name\":\"Paused your digital marketing campaigns? Here are 3 things you might be missing out on... - Asia Advisory\",\"isPartOf\":{\"@id\":\"https:\/\/asiaadvisory.co\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/asiaadvisory.co\/paused-digital-marketing-campaigns\/#primaryimage\"},\"datePublished\":\"2020-04-28T02:25:28+00:00\",\"dateModified\":\"2020-06-17T09:08:48+00:00\",\"author\":{\"@id\":\"https:\/\/asiaadvisory.co\/#\/schema\/person\/f9f82aaed01d83a9e1439c93dce29434\"},\"description\":\"If you're not conducting some form of Digital Marketing right now you may be missing out on a unique opportunity\",\"breadcrumb\":{\"@id\":\"https:\/\/asiaadvisory.co\/paused-digital-marketing-campaigns\/#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/asiaadvisory.co\/paused-digital-marketing-campaigns\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/asiaadvisory.co\/paused-digital-marketing-campaigns\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/asiaadvisory.co\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Paused your digital marketing campaigns? Here are 3 things you might be missing out on…\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/asiaadvisory.co\/#\/schema\/person\/f9f82aaed01d83a9e1439c93dce29434\",\"name\":\"Adam O'Neill\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/asiaadvisory.co\/#personlogo\",\"inLanguage\":\"en-AU\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d95ce1eb6d603035ee8c612946e057fc?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d95ce1eb6d603035ee8c612946e057fc?s=96&d=identicon&r=g\",\"caption\":\"Adam O'Neill\"},\"sameAs\":[\"https:\/\/asiaadvisory.co\",\"https:\/\/www.facebook.com\/asiaadvisory\",\"https:\/\/www.linkedin.com\/company\/asia-advisory\",\"https:\/\/www.youtube.com\/channel\/UCDmSkNv6MsFKdRISdfeDwnw\/featured\"],\"url\":\"https:\/\/asiaadvisory.co\/author\/adam718451081\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Paused your digital marketing campaigns? Here are 3 things you might be missing out on... - Asia Advisory","description":"If you're not conducting some form of Digital Marketing right now you may be missing out on a unique opportunity","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/asiaadvisory.co\/paused-digital-marketing-campaigns\/","og_locale":"en_US","og_type":"article","og_title":"Paused your digital marketing campaigns? Here are 3 things you might be missing out on... - Asia Advisory","og_description":"If you're not conducting some form of Digital Marketing right now you may be missing out on a unique opportunity","og_url":"https:\/\/asiaadvisory.co\/paused-digital-marketing-campaigns\/","og_site_name":"Asia Advisory","article_author":"https:\/\/www.facebook.com\/asiaadvisory","article_published_time":"2020-04-28T02:25:28+00:00","article_modified_time":"2020-06-17T09:08:48+00:00","og_image":[{"width":698,"height":459,"url":"https:\/\/asiaadvisory.co\/wp-content\/uploads\/2020\/04\/Conversion-Declines-Neil-Patel.png","path":"\/home\/asiaadvi\/public_html\/wp-content\/uploads\/2020\/04\/Conversion-Declines-Neil-Patel.png","size":"full","id":1632,"alt":"","pixels":320382,"type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"Adam O'Neill","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/asiaadvisory.co\/#website","url":"https:\/\/asiaadvisory.co\/","name":"Asia Advisory","description":"Building people to people links across Asia","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/asiaadvisory.co\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-AU"},{"@type":"ImageObject","@id":"https:\/\/asiaadvisory.co\/paused-digital-marketing-campaigns\/#primaryimage","inLanguage":"en-AU","url":"https:\/\/asiaadvisory.co\/wp-content\/uploads\/2020\/04\/Conversion-Declines-Neil-Patel.png","contentUrl":"https:\/\/asiaadvisory.co\/wp-content\/uploads\/2020\/04\/Conversion-Declines-Neil-Patel.png","width":698,"height":459},{"@type":"WebPage","@id":"https:\/\/asiaadvisory.co\/paused-digital-marketing-campaigns\/#webpage","url":"https:\/\/asiaadvisory.co\/paused-digital-marketing-campaigns\/","name":"Paused your digital marketing campaigns? Here are 3 things you might be missing out on... - Asia Advisory","isPartOf":{"@id":"https:\/\/asiaadvisory.co\/#website"},"primaryImageOfPage":{"@id":"https:\/\/asiaadvisory.co\/paused-digital-marketing-campaigns\/#primaryimage"},"datePublished":"2020-04-28T02:25:28+00:00","dateModified":"2020-06-17T09:08:48+00:00","author":{"@id":"https:\/\/asiaadvisory.co\/#\/schema\/person\/f9f82aaed01d83a9e1439c93dce29434"},"description":"If you're not conducting some form of Digital Marketing right now you may be missing out on a unique opportunity","breadcrumb":{"@id":"https:\/\/asiaadvisory.co\/paused-digital-marketing-campaigns\/#breadcrumb"},"inLanguage":"en-AU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/asiaadvisory.co\/paused-digital-marketing-campaigns\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/asiaadvisory.co\/paused-digital-marketing-campaigns\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/asiaadvisory.co\/"},{"@type":"ListItem","position":2,"name":"Paused your digital marketing campaigns? Here are 3 things you might be missing out on…"}]},{"@type":"Person","@id":"https:\/\/asiaadvisory.co\/#\/schema\/person\/f9f82aaed01d83a9e1439c93dce29434","name":"Adam O'Neill","image":{"@type":"ImageObject","@id":"https:\/\/asiaadvisory.co\/#personlogo","inLanguage":"en-AU","url":"https:\/\/secure.gravatar.com\/avatar\/d95ce1eb6d603035ee8c612946e057fc?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d95ce1eb6d603035ee8c612946e057fc?s=96&d=identicon&r=g","caption":"Adam O'Neill"},"sameAs":["https:\/\/asiaadvisory.co","https:\/\/www.facebook.com\/asiaadvisory","https:\/\/www.linkedin.com\/company\/asia-advisory","https:\/\/www.youtube.com\/channel\/UCDmSkNv6MsFKdRISdfeDwnw\/featured"],"url":"https:\/\/asiaadvisory.co\/author\/adam718451081\/"}]}},"jetpack_featured_media_url":"https:\/\/asiaadvisory.co\/wp-content\/uploads\/2020\/04\/Conversion-Declines-Neil-Patel.png","jetpack_publicize_connections":[],"jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pdZNsI-qd","jetpack-related-posts":[{"id":649,"url":"https:\/\/asiaadvisory.co\/asia-advisory-clarity-story\/","url_meta":{"origin":1625,"position":0},"title":"Asia Advisory Clarity Story","date":"","format":false,"excerpt":"Since 2008,\u00a0Adam O\u2019Neill\u00a0has been working to connect International and Asian businesses from LG Electronics, RedBull, Rolex, Unilever and Tourism Australia. Over the past 5 years, he has helped Australian tourism businesses address the rapid evolution of change in Asian markets. How can a tourism operator connect with Chinese, Korean, Japanese,\u2026","rel":"","context":"In "digital marketing"","img":{"alt_text":"","src":"https:\/\/i1.wp.com\/asiaadvisory.co\/wp-content\/uploads\/2019\/07\/adam-oneill-profile.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":1336,"url":"https:\/\/asiaadvisory.co\/what-is-happening-to-tourism-industry\/","url_meta":{"origin":1625,"position":1},"title":"5 leading indicators to show what is happening to our Tourism Industry","date":"","format":false,"excerpt":"6 min read Following the 24-hour news cycle these days, is not only depressing, but it can also be a challenge to think of anything other than the immediate response to travel restrictions, self-quarantine and health recommendations; developments which are literally unfolding by the hour. Industry estimates that the Australian\u2026","rel":"","context":"In "digital marketing"","img":{"alt_text":"","src":"https:\/\/i2.wp.com\/asiaadvisory.co\/wp-content\/uploads\/2020\/03\/AltZScale.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":1803,"url":"https:\/\/asiaadvisory.co\/local-marketing\/","url_meta":{"origin":1625,"position":2},"title":"Heeding China’s Travel warning with a back-to-local marketing approach","date":"","format":false,"excerpt":"Given the recent souring of the relationship between Australia and China it should not come as a surprise that the Chinese Ministry of Culture and Tourism has issued warnings against travel to Australia late last week. This is a textbook play of the Communist Party. To exert political and economic\u2026","rel":"","context":"In "digital marketing"","img":{"alt_text":"","src":"https:\/\/i1.wp.com\/asiaadvisory.co\/wp-content\/uploads\/2020\/06\/Visa.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":1095,"url":"https:\/\/asiaadvisory.co\/regional-tourism-satellite-account-2017-18\/","url_meta":{"origin":1625,"position":3},"title":"REGIONAL TOURISM SATELLITE ACCOUNT 2017-18","date":"","format":false,"excerpt":"The Regional Tourism Satellite Accounts provide information on the importance of tourism for each of Australia's tourism regions. In NSW, total tourism consumption was $21.8bn in 2017-18, which was 8% higher than the percentage in 2016-17. Click the link and check the full report. https:\/\/www.tra.gov.au\/Economic-analysis\/Economic-Value\/Regional-Tourism-Satellite-Account\/regional-tourism-satellite-account?utm_campaign=TOURISM-Tourism+Investment+Monitor+2019&utm_medium=email&utm_source=Tourism+Matters+Newsletter","rel":"","context":"In "digital marketing"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/asiaadvisory.co\/wp-content\/uploads\/2019\/12\/screen-shot-2019-12-11-at-22.38.45.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":528,"url":"https:\/\/asiaadvisory.co\/tourism-contributes-57-3bn-to-the-australian-economy\/","url_meta":{"origin":1625,"position":4},"title":"Tourism contributes $57.3Bn to the Australian economy","date":"","format":false,"excerpt":"The latest numbers from Tourism Research Australia shows a 7% growth in spending. Tourism is Australia's largest services export, accounting for 9.3% or $37.4Bn of total exports. Additionally, the Australian Tourism industry employs over 646,000 people. https:\/\/www.tra.gov.au\/economic-analysis\/economic-value\/national-tourism-satellite-account\/national-tourism-satellite-account #australia #travel #exports #tourism","rel":"","context":"In "digital marketing"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/asiaadvisory.co\/wp-content\/uploads\/2019\/05\/tourism-data-.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":1176,"url":"https:\/\/asiaadvisory.co\/tourism-recovery-package\/","url_meta":{"origin":1625,"position":5},"title":"Understanding Australia’s Tourism Recovery Package","date":"","format":false,"excerpt":"Tourism is our 3rd largest export after Iron Ore & Coal and employs 1 in 13 Australians. Suffering a fall in domestic and international tourists over the summer with bushfires across Australia, the Federal Government has announced a Tourism Recovery Package.Here is a detailed explanation of the funding and what\u2026","rel":"","context":"In "digital marketing"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/asiaadvisory.co\/wp-content\/uploads\/2020\/06\/3485311169_a31d727603_c.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/asiaadvisory.co\/wp-json\/wp\/v2\/posts\/1625"}],"collection":[{"href":"https:\/\/asiaadvisory.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asiaadvisory.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asiaadvisory.co\/wp-json\/wp\/v2\/users\/142704466"}],"replies":[{"embeddable":true,"href":"https:\/\/asiaadvisory.co\/wp-json\/wp\/v2\/comments?post=1625"}],"version-history":[{"count":0,"href":"https:\/\/asiaadvisory.co\/wp-json\/wp\/v2\/posts\/1625\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asiaadvisory.co\/wp-json\/wp\/v2\/media\/1632"}],"wp:attachment":[{"href":"https:\/\/asiaadvisory.co\/wp-json\/wp\/v2\/media?parent=1625"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asiaadvisory.co\/wp-json\/wp\/v2\/categories?post=1625"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asiaadvisory.co\/wp-json\/wp\/v2\/tags?post=1625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}