{"id":1040,"date":"2019-12-03T07:10:00","date_gmt":"2019-12-02T20:10:00","guid":{"rendered":"https:\/\/asiaadvisory.co\/?p=1040"},"modified":"2019-12-01T16:40:43","modified_gmt":"2019-12-01T05:40:43","slug":"thinking-china-how-to-market-to-shifting-tourism-needs","status":"publish","type":"post","link":"https:\/\/asiaadvisory.co\/thinking-china-how-to-market-to-shifting-tourism-needs\/","title":{"rendered":"Thinking China \u2013 how to market to shifting tourism needs"},"content":{"rendered":"<div class=\"post-content\">\n<p>The Chinese-speaking market is perhaps the greatest untapped audience for the arts. Charmaine Wong of Think China Australia  specialises in connecting Chinese-speaking audiences with programs and offerings. \u2018If you want to target Chinese audiences, then you need to target the platforms they are using to communicate effectively,\u2019 Wong added. But that doesn\u2019t mean you have to rush out and open Weibo and WeChat accounts. Wong said. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-attachment-id=\"1042\" data-permalink=\"https:\/\/asiaadvisory.co\/2-280138-main-900x556-8\/\" data-orig-file=\"https:\/\/asiaadvisory.co\/wp-content\/uploads\/2019\/12\/2-280138-main-900x556-8.jpg\" data-orig-size=\"900,556\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"2-280138-main-900&#215;556-8\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/asiaadvisory.co\/wp-content\/uploads\/2019\/12\/2-280138-main-900x556-8.jpg\" data-large-file=\"https:\/\/asiaadvisory.co\/wp-content\/uploads\/2019\/12\/2-280138-main-900x556-8.jpg\" decoding=\"async\" loading=\"lazy\" width=\"900\" height=\"556\" src=\"https:\/\/asiaadvisory.co\/wp-content\/uploads\/2019\/12\/2-280138-main-900x556-8.jpg?w=900\" alt=\"\" class=\"wp-image-1042\" \/><\/figure>\n\n\n\n<p>https:\/\/www.artshub.com.au\/news-article\/career-advice\/audience-development\/gina-fairley\/thinking-china-how-to-market-to-shifting-tourism-needs-259303<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The Chinese-speaking market is perhaps the greatest untapped audience for the arts. Charmaine Wong of Think China Australia specialises in<a href=\"https:\/\/asiaadvisory.co\/thinking-china-how-to-market-to-shifting-tourism-needs\/\">Read More<i class=\"fa fa-long-arrow-right\" aria-hidden=\"true\"><\/i><\/a><\/p>\n","protected":false},"author":142704466,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","ub_ctt_via":"","spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[1],"tags":[364405036,1470,4494357],"rise-blocks_total_comments":0,"rise-blocks_categories":[{"term_id":1,"name":"Uncategorized","slug":"uncategorized","term_group":0,"term_taxonomy_id":1,"taxonomy":"category","description":"","parent":0,"count":31,"filter":"raw","cat_ID":1,"category_count":31,"category_description":"","cat_name":"Uncategorized","category_nicename":"uncategorized","category_parent":0}],"rise-blocks_excerpt":"The Chinese-speaking market is perhaps the greatest untapped audience for the arts. Charmaine Wong of Think China Australia specialises in connecting Chinese-speaking audiences with programs and offerings. \u2018If you want to target Chinese audiences, then you need to target the platforms they are using to communicate effectively,\u2019 Wong added. But that doesn\u2019t mean you have to rush out and open..","featured_image_src":null,"author_info":{"display_name":"Adam O'Neill","author_link":"https:\/\/asiaadvisory.co\/author\/adam718451081\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Thinking China \u2013 how to market to shifting tourism needs - Asia Advisory<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asiaadvisory.co\/thinking-china-how-to-market-to-shifting-tourism-needs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Thinking China \u2013 how to market to shifting tourism needs - Asia Advisory\" \/>\n<meta property=\"og:description\" content=\"The Chinese-speaking market is perhaps the greatest untapped audience for the arts. Charmaine Wong of Think China Australia specialises inRead More\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asiaadvisory.co\/thinking-china-how-to-market-to-shifting-tourism-needs\/\" \/>\n<meta property=\"og:site_name\" content=\"Asia Advisory\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/asiaadvisory\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-02T20:10:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-12-01T05:40:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asiaadvisory.co\/wp-content\/uploads\/2019\/12\/2-280138-main-900x556-8.jpg?w=900\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adam O'Neill\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/asiaadvisory.co\/#website\",\"url\":\"https:\/\/asiaadvisory.co\/\",\"name\":\"Asia Advisory\",\"description\":\"Building people to people links across Asia\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/asiaadvisory.co\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-AU\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/asiaadvisory.co\/thinking-china-how-to-market-to-shifting-tourism-needs\/#primaryimage\",\"inLanguage\":\"en-AU\",\"url\":\"https:\/\/asiaadvisory.co\/wp-content\/uploads\/2019\/12\/2-280138-main-900x556-8.jpg?w=900\",\"contentUrl\":\"https:\/\/asiaadvisory.co\/wp-content\/uploads\/2019\/12\/2-280138-main-900x556-8.jpg?w=900\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/asiaadvisory.co\/thinking-china-how-to-market-to-shifting-tourism-needs\/#webpage\",\"url\":\"https:\/\/asiaadvisory.co\/thinking-china-how-to-market-to-shifting-tourism-needs\/\",\"name\":\"Thinking China \\u2013 how to market to shifting tourism needs - Asia Advisory\",\"isPartOf\":{\"@id\":\"https:\/\/asiaadvisory.co\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/asiaadvisory.co\/thinking-china-how-to-market-to-shifting-tourism-needs\/#primaryimage\"},\"datePublished\":\"2019-12-02T20:10:00+00:00\",\"dateModified\":\"2019-12-01T05:40:43+00:00\",\"author\":{\"@id\":\"https:\/\/asiaadvisory.co\/#\/schema\/person\/f9f82aaed01d83a9e1439c93dce29434\"},\"breadcrumb\":{\"@id\":\"https:\/\/asiaadvisory.co\/thinking-china-how-to-market-to-shifting-tourism-needs\/#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/asiaadvisory.co\/thinking-china-how-to-market-to-shifting-tourism-needs\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/asiaadvisory.co\/thinking-china-how-to-market-to-shifting-tourism-needs\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/asiaadvisory.co\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Thinking China \\u2013 how to market to shifting tourism needs\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/asiaadvisory.co\/#\/schema\/person\/f9f82aaed01d83a9e1439c93dce29434\",\"name\":\"Adam O'Neill\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/asiaadvisory.co\/#personlogo\",\"inLanguage\":\"en-AU\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d95ce1eb6d603035ee8c612946e057fc?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d95ce1eb6d603035ee8c612946e057fc?s=96&d=identicon&r=g\",\"caption\":\"Adam O'Neill\"},\"sameAs\":[\"https:\/\/asiaadvisory.co\",\"https:\/\/www.facebook.com\/asiaadvisory\",\"https:\/\/www.linkedin.com\/company\/asia-advisory\",\"https:\/\/www.youtube.com\/channel\/UCDmSkNv6MsFKdRISdfeDwnw\/featured\"],\"url\":\"https:\/\/asiaadvisory.co\/author\/adam718451081\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Thinking China \u2013 how to market to shifting tourism needs - Asia Advisory","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/asiaadvisory.co\/thinking-china-how-to-market-to-shifting-tourism-needs\/","og_locale":"en_US","og_type":"article","og_title":"Thinking China \u2013 how to market to shifting tourism needs - Asia Advisory","og_description":"The Chinese-speaking market is perhaps the greatest untapped audience for the arts. 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The reports also give some useful insights to guide tourism companies. The keywords include experience, diverse travel, package tour, fine dining,\u2026","rel":"","context":"In &quot;Tourism&quot;","img":{"alt_text":"","src":"https:\/\/i2.wp.com\/asiaadvisory.co\/wp-content\/uploads\/2019\/07\/e5b18fe5b995e5bfabe785a7-2019-07-11-e4b88ae58d8810.34.59.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":476,"url":"https:\/\/asiaadvisory.co\/chinese-tourists-wont-be-weapons-much-longer\/","url_meta":{"origin":1040,"position":1},"title":"Chinese Tourists Won\u2019t Be Weapons Much Longer","date":"","format":false,"excerpt":"Free Independent Travel or FIT is growing for Chinese Tourists and it's taking negotiation power back from the state. In Australia, 58% of Chinese tourists are booking and travelling independently, up from 42% in 2014. 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