Trust in times of uncertainty

Future Focus 2019 from iProspect takes a look at Trust - something we don't think about enough these days, however, 88% of marketers are making it their top priority. How to build trust in a digital economy, where experiences can outweigh brands? Some very timely research. Trust = Credibility + Relevance + Reliability Credibility in … Continue reading Trust in times of uncertainty

Seeing through Kim Jong-un’s K-pop sign

This image is more than just a gesture..., it's about building trust between the two Koreas. Some interesting insights to note: 1. The Pyongyang Agreement is a step towards leading the two Koreas to peace and Mr Kim has agreed to allow International specialists to witness the dismantling of their ballistic missile capabilities (Tongchang-ri facility) … Continue reading Seeing through Kim Jong-un’s K-pop sign