Asia is the future of Australia’s inbound tourism, not just China

Tourism Australia MD & CEO John O’Sullivan has one key theme throughout his keynote and panel discussions: While China is important to inbound growth, we should not be ignoring other Asian markets. The insightful video includes Asia Tourism Growth Outlook and the panel covering the topic named Facilitating the expansion- Are Australia and New Zealand … Continue reading Asia is the future of Australia’s inbound tourism, not just China

Chinese tourists: Dispelling the myths

Some companies think they are familiar enough with Chinese customers, however, this report from McKinsey & Company points that there are still some gaps between tourists from China and tourism companies. The reports also give some useful insights to guide tourism companies. The keywords include experience, diverse travel, package tour, fine dining, digital transaction methods and more. … Continue reading Chinese tourists: Dispelling the myths

How China’s largest online travel agency connects the world

Online Travel Websites in China such as 携程旅行Ctrip offer a new breed of inspiration, research and booking options, bringing much more power to the independent traveller. This interview with Jane Sun, CEO of Ctrip explores some of the 60 products the company offers to over 300 million registered users. The company collects 50 terabytes of data per … Continue reading How China’s largest online travel agency connects the world

Are you ready to engage with the Chinese market?

Most of our clients are keen to get ready for the Chinese market because visitors from China are increasing dramatically in recent years. The case study from #Aurora Hotels Resorts Attractions shares some key points through their practical experience to engage with China include: 1. Continually review your position – talk to Chinese visitors and … Continue reading Are you ready to engage with the Chinese market?