Asia is the future of Australia’s inbound tourism, not just China

Tourism Australia MD & CEO John O’Sullivan has one key theme throughout his keynote and panel discussions: While China is important to inbound growth, we should not be ignoring other Asian markets.

The insightful video includes Asia Tourism Growth Outlook and the panel covering the topic named Facilitating the expansion- Are Australia and New Zealand equipped?

Key notes are:
– Chinese visitors in Australia/NZ highly concentrated around Jan/Feb. How to drive year-round sustainability?
– China is big, but we shouldn’t ignore other Asian markets. What are the other less well-known and exciting inbound developments?

Watch the video and see more details:
Tourism Australia video

Tourism Australia
Australia 澳洲盡是不同 (Tourism Australia)
Destination NSW
Sydney.com

Chinese tourists: Dispelling the myths

Some companies think they are familiar enough with Chinese customers, however, this report from McKinsey & Company points that there are still some gaps between tourists from China and tourism companies.

The reports also give some useful insights to guide tourism companies. The keywords include experience, diverse travel, package tour, fine dining, digital transaction methods and more.

Here are full version report and more details:

Chinese tourists: Dispelling the myths

Tourism Australia
Tourism NSW
Destination NSW

How China’s largest online travel agency connects the world

Online Travel Websites in China such as 携程旅行Ctrip offer a new breed of inspiration, research and booking options, bringing much more power to the independent traveller. This interview with Jane Sun, CEO of Ctrip explores some of the 60 products the company offers to over 300 million registered users. The company collects 50 terabytes of data per day and is heavily invested in Artificial Intelligence and Data Mining to understand their customers and match with their supply.

Following Confucius teaching, ‘It’s better to travel 10,000 miles than to read 10,000 books’, Ctrip started its journey.

Ms Sun also highlights that online travel agents are not just low cost, they’ve recently sold $200,000 custom-made itineraries and are seeing double-digit increases in Families creating their own Hotel and Car Hire packages.

Find out more below:

How China’s largest online travel agency connects the world: An interview with Ctrip CEO Jane Sun

Are you ready to engage with the Chinese market?

Most of our clients are keen to get ready for the Chinese market because visitors from China are increasing dramatically in recent years. The case study from #Aurora Hotels Resorts Attractions shares some key points through their practical experience to engage with China include:

1. Continually review your position – talk to Chinese visitors and not just the ones who visit your property but also those that don’t. Find out how they made their travel decisions and why

2. Work with your industry and state and territory governments to promote your destination

3. Be realistic about the issues you face, particularly if you are in regional Australia, then work to remove them or find ways around them.

More details below:

South Australia Tourism Commission

NT Department of Trade, Business and Innovation

Tourism Australia

kakadu tours.