The equation that sold the QLD Tourism Industry on Mobile Payments

Forward-thinking from Katie Mills and the team at Tourism and Events Queensland sharing the equation of how they sold the tourism industry on preparing for Digital payments from Chinese travellers. A $407m opportunity, addressing the spending gap by making transactions easier for visitors. The pilot program between Tourism and Events Queensland and Alipay delivering 84% … Continue reading The equation that sold the QLD Tourism Industry on Mobile Payments

More Experiences = More Choice = Sustainable Tourism

Sustainable travel isn't just about checking off responsible tourism credentials. The opportunity is in giving travellers a greater choice of things to do across Australia... Thoughts from Jonathan Williams, Marketing Director at Klook show approx 61% of the tourism sector is online, but only 15% of tours and activities are actually bookable online. There is … Continue reading More Experiences = More Choice = Sustainable Tourism

ASIA PACIFIC: Regional Tourism Trends

Are you interested in the Asia Pacific tourism market? Asia Pacific recorded 324 million tourist arrivals in 2017, close to a quarter of the world's total. The report from Horwath HTL provides insightful information about tourism trends in Asia Pacific areas. - Top 5 popular destination cities are Bangkok, Singapore, Kuala Lumpur, Tokyo and Seoul.- Top 3 original … Continue reading ASIA PACIFIC: Regional Tourism Trends

Chinese tourists: Dispelling the myths

Some companies think they are familiar enough with Chinese customers, however, this report from McKinsey & Company points that there are still some gaps between tourists from China and tourism companies. The reports also give some useful insights to guide tourism companies. The keywords include experience, diverse travel, package tour, fine dining, digital transaction methods and more. … Continue reading Chinese tourists: Dispelling the myths

How China’s largest online travel agency connects the world

Online Travel Websites in China such as 携程旅行Ctrip offer a new breed of inspiration, research and booking options, bringing much more power to the independent traveller. This interview with Jane Sun, CEO of Ctrip explores some of the 60 products the company offers to over 300 million registered users. The company collects 50 terabytes of data per … Continue reading How China’s largest online travel agency connects the world