Since 2008, Adam O’Neill has been working to connect International and Asian businesses from LG Electronics, RedBull, Rolex, Unilever and Tourism Australia. Over the past 5 years, he has helped Australian tourism businesses address the rapid evolution of change in Asian markets. How can a tourism operator connect with Chinese, Korean, Japanese, Indian and South East Asian tourists? Which travel platforms to work with? Is it better to focus on one market, or list with as many partners and countries as possible? Asia Advisory’s strategy offers insight and clarity for a challenging tourism industry problem.
Adam’s story is a great example of a Clarity or Strategy Story. They are one of the must-haves for you and and your business because they answer key questions.
Do you understand the changes happening around you?
Do you understand how this effects your clients and customers?
Do you have a coherent value add for them to resolve these challenges?
It only took Adam and I 90 minutes to get his strategy story straight. He was blown away by the power of our story frameworks.
This facility is conveniently located in the Gongdeok area, North East of the Han River and features large co-working spaces, dedicated company offices, seminar spaces, rooftop garden, food & beverage test kitchens, 3D printing and prototyping facilities, numerous business support services, an on-site Cafe, 7-Eleven, video/podcast recording studio, idea generation areas and a massive stainless steel slippery slide. The office areas were undergoing re-development but from what I saw during business hours the co-working spaces on the ground floor we mostly full. An excellent space for businesses regardless of the stage of their development.
pangyo TECHNO VALLEY, korea’s answer to silicon valley
Features: Large Facilities, Close proximity to Korean Tech companies; Ahn Labs, Cha Group, Kakao, Daum, Nexon, Naver, Paymentwall, SK Chemical, SK Planet, Yura Corporation. Financial Support, Incubation, Korea Startup Grand Challenge, Prize Money
The first week saw a field trip to Pangyo, Korea’s answer to Silicon Valley. This area is particularly well known for Korean Technology companies and is a joint private/public funded area which offers some significant incentives to startups. One of the most prominent being the
K-Startup Grand Challenge. Every year they offer a pitch and support competition for 80 startups from around the world. The incentives include 3 ½ month accelerator program, free office space, mentoring, business support services and networking events. There is also a financial aid component to help cover your living costs in Korea. Based on a “Demo Day” competition later in the year there is also a $22,727 financial contribution for the top 40 companies and an additional 6 months of free office space and additional support from the Korean government to help get your business established in Korea.
All that is good and well but it’s the prizes from the Demo-Day that really grab the headlines, based on the 80 international startups accepted into the program after the first incubation period they are asked to pitch to investors for a Demo-Day. First prize is $100,000, second prize $40,000, third prize $20,000 and fourth prize $6,000 – all highly valued sums for businesses in startup mode.
T.I.P.S stands for Technology Incubator Program for Startups and is a Public/Private funded program in the Gangnam region of Seoul. There are 4 offices operating over 20 floors of space and support services. Although the entry criteria are limited to a specific range of high-growth tech startups the financial contributions are very significant and in some instances up to nine times the initial venture capital input. One of the key points of difference of this space is that up to 10% of the funding is provided by the Korean government R&D fund. Yes, investment is exchanged for equity but the volume of funding can be significant, up to the equivalent of USD$500,000 from the Korean government and USD$100,000 from the TIPS partners. In some cases the investment received can be matched by the Korean government between 1:1, 1:3, 1:5 and up to 1:9 times, so if your business receives $100,000 from Venture Capital you could receive up to $900,000 from the Korean Government. One of the conditions of program entry is that the business has at least one Korean co-founder, this is to help ensure the future success given the significant level of investment provided.
As the name suggests this is a corporate sponsored incubator funded by Naver Corp. This incubator offers space and support networks and a public event space for up to 150 people. The focus is very tight towards high growth tech-based companies; primarily in AR/VR, Mobility and Heath-Tech. Being a dominant Search engine, Naver Corp are obviously keen to look for businesses that can fit into their existing Tech ecosystem. Again the criteria require a Korean co-founder. It’s worth noting that the website and application forms are all in Korean only.
No questions about what this place is but worth adding to you’re next visit to Busan. It’s primarily an event space but also offers a number of business support facilities. Funded by the various divisions of the Busan Government it’s one of the largest destinations in Busan for startup seminars, meeting spaces and collaboration. The Startup Cafe also features a photography studio, private offices and breakout rooms.
CENTAP is a startup accelerator based in Busan, the 2nd largest city outside of the Seoul area and based right down the bottom of the Korean peninsula. It may seem a long way away but Busan is famous for Haeundae beach and the local waterways give the place a unique and more relaxed feel. Kind of like the Korean equivalent of Australia’s Gold Coast. CENTAP is part of the TIPS program and provides support as mentioned above. However, they also provide some support and shared office space for non-tech startups. The facilities have ten investment and support companies and twenty five startup tenants. Since opening they have held over 759 events. One of the features of this centre is their advanced 3D printing capability and prototyping centre. The area provides commercial-grade 3D mapping and printing facilities to help you get up and running. CENTAP also features a large rooftop entertaining / breakout area and a large lecture hall. Again worth noting that the website is only available in Korean.
If you are considering taking your startup to Korea I’d strongly recommend getting some time over in the market. Take a week to go and visit the spaces, talk to the locals, talk to other foreign startup founders, start to build your network. We’re even happy to make some introductions if you like. Please email firstname.lastname@example.org for more information.
In terms of timing, there will be further Seoul Startup Hub market access programs with dates to be advised. The other milestone worth aiming for is the K-Startup Grand Challenge which opens up applications between May-June with successful participants joining August – November.
Hopefully this article has been helpful. Please take a few moments to have a look at our other articles on the Korean Startup Ecosystem