Tencent Courts Australian Advertisers With WeChat Pitch

Chinese internet conglomerate Tencent is targeting Australian and New Zealand marketing budgets, offering a suite of digital advertising tools to reach mainland Chinese consumers. The platform has been used by Tourism Australia and Tourism New Zealand to drive the growth of Chinese Free Independent Travellers (FIT) – those travelling independently without a tour group. https://which-50.com/tencent-courts-australian-advertisers-with-wechat-pitch/

Thinking China – how to market to shifting tourism needs

The Chinese-speaking market is perhaps the greatest untapped audience for the arts. Charmaine Wong of Think China Australia specialises in connecting Chinese-speaking audiences with programs and offerings. ‘If you want to target Chinese audiences, then you need to target the platforms they are using to communicate effectively,’ Wong added. But that doesn’t mean you have … Continue reading Thinking China – how to market to shifting tourism needs

Trust in times of uncertainty

Future Focus 2019 from iProspect takes a look at Trust - something we don't think about enough these days, however, 88% of marketers are making it their top priority. How to build trust in a digital economy, where experiences can outweigh brands? Some very timely research. Trust = Credibility + Relevance + Reliability Credibility in … Continue reading Trust in times of uncertainty