Asia Advisory Clarity Story

Since 2008, Adam O’Neill has been working to connect International and Asian businesses from LG Electronics, RedBull, Rolex, Unilever and Tourism Australia. Over the past 5 years, he has helped Australian tourism businesses address the rapid evolution of change in Asian markets. How can a tourism operator connect with Chinese, Korean, Japanese, Indian and South East Asian tourists? Which travel platforms to work with? Is it better to focus on one market, or list with as many partners and countries as possible? Asia Advisory’s strategy offers insight and clarity for a challenging tourism industry problem.

Adam’s story is a great example of a Clarity or Strategy Story. They are one of the must-haves for you and and your business because they answer key questions.

  1. Do you understand the changes happening around you?
  2. Do you understand how this effects your clients and customers?
  3. Do you have a coherent value add for them to resolve these challenges?

It only took Adam and I 90 minutes to get his strategy story straight. He was blown away by the power of our story frameworks.

Selling Australian Tourism Experiences to Asia

Selling Australian Tourism Experiences to Asia

A couple of weeks ago we had a conversation with Terry Hilsberg about our business plan for the China Canvas Challenge.

Starting with how we launched Asia Advisory and the story of establishing people-to-people relationships in Korea. Returning to Australia in late 2013, our discovery that many Australian businesses struggle to build professional and people-to-people relationships with Asia.

We are less than 7 months old as a startup and based at Haymarket HQ in Sydney. We believe Tourism is one of the first frontiers in building understanding between Australia & Asia. Working with a handful of foundation clients to help Australian Tourism businesses to attract customers from across Asia.

Thanks to the Alibaba GroupAustralia-China CouncilAustralia China Business CouncilAustralia PostWiise and Haymarket HQ as sponsors and judges.

Tourism Australia
Destination NSW
Australian Tourism Export Council

#Tourism #Asia #China #Korea #Australia #Travel