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Tourism Australia appoints global integrated marcoms agency

The Tourism Australia's board has appointed WPP's "OPR" as its global agency in September, 2019, along with Reuter Communications for China work to make its travel facilities and infrastructure more ‘China-ready’. The contract is for a period of 24 months, with the option for a 12-month extension.

Aus tourism exports lift as Asia gets richer

The growth in the value of Australia international tourism over the last five years has even outstripped growth in iron ore exports over the same period. Meanwhile, Australia’s international visitor expenditure has, over the last five years, grown at an average annual rate of around 9 per cent. Visitors from China, India and Japan have … Continue reading Aus tourism exports lift as Asia gets richer

Tourist numbers from India are booming. But they’re not here for a holiday

India has become Australia’s fastest growing tourist market with visitor numbers increasing by 53 per cent. However, half of visitors to Australia in 2018–19 came to see friends and relatives, compared to 33 per cent a decade ago. Only 17 per cent listed holiday as the main purpose of their visit.

Visitors lured by Australian ‘philausophy’ in latest tourism ads

A new Australia tourism campaign, which was launched at Sydney Opera House on 30 October 2019, is centred around nine “philausophies” including mateship, love of nature, no worries attitude, generosity of spirit, sense of adventure and boundless optimism to encourage visitors to immerse themselves what he called the Australian way of life.