The Chinese-speaking market is perhaps the greatest untapped audience for the arts. Charmaine Wong of Think China Australia specialises in connecting Chinese-speaking audiences with programs and offerings. ‘If you want to target Chinese audiences, then you need to target the platforms they are using to communicate effectively,’ Wong added. But that doesn’t mean you have to rush out and open Weibo and WeChat accounts. Wong said.

https://www.artshub.com.au/news-article/career-advice/audience-development/gina-fairley/thinking-china-how-to-market-to-shifting-tourism-needs-259303

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