A new Australia tourism campaign, which was launched at Sydney Opera House on 30 October 2019, is centred around nine “philausophies” including mateship, love of nature, no worries attitude, generosity of spirit, sense of adventure and boundless optimism to encourage visitors to immerse themselves what he called the Australian way of life.

https://www.smh.com.au/national/visitors-lured-by-australian-philausophy-in-latest-tourism-ads-20191029-p5359b.html

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