Tourism Australia MD & CEO John O’Sullivan has one key theme throughout his keynote and panel discussions: While China is important to inbound growth, we should not be ignoring other Asian markets.

The insightful video includes Asia Tourism Growth Outlook and the panel covering the topic named Facilitating the expansion- Are Australia and New Zealand equipped?

Key notes are:
– Chinese visitors in Australia/NZ highly concentrated around Jan/Feb. How to drive year-round sustainability?
– China is big, but we shouldn’t ignore other Asian markets. What are the other less well-known and exciting inbound developments?

Watch the video and see more details:
Tourism Australia video

Tourism Australia
Australia 澳洲盡是不同 (Tourism Australia)
Destination NSW
Sydney.com

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