Some companies think they are familiar enough with Chinese customers, however, this report from McKinsey & Company points that there are still some gaps between tourists from China and tourism companies.

The reports also give some useful insights to guide tourism companies. The keywords include experience, diverse travel, package tour, fine dining, digital transaction methods and more.

Here are full version report and more details:

Chinese tourists: Dispelling the myths

Tourism Australia
Tourism NSW
Destination NSW

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