Some companies think they are familiar enough with Chinese customers, however, this report from McKinsey & Company points that there are still some gaps between tourists from China and tourism companies.

The reports also give some useful insights to guide tourism companies. The keywords include experience, diverse travel, package tour, fine dining, digital transaction methods and more.

Here are full version report and more details:

Chinese tourists: Dispelling the myths

Tourism Australia
Tourism NSW
Destination NSW

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s